In addition to the traditional categories that have always been present at the event, such as online betting operators, software and technology providers, affiliates and digital marketing, payment methods and financial solutions, this edition stands out for the inclusion of new technology companies that add value and offer innovative solutions for the industry.
New segments on the rise
The betting market is evolving and, with this, new segments are emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, consulting and compliance, information and database management, adTechs and digital advertising networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
KYC and compliance – With the regulation of betting in Brazil, the need for rigorous identity verification and compliance processes has never been so important. Specialized companies are bringing innovations to ensure transparency and security in the sector.
Information and database management – Companies specialized in analyzing and providing credit information and data on individuals are playing an essential role in assessing risks and creating solutions to ensure safer and more efficient operations within the betting sector.
AdTechs, digital advertising networks and media and communication groups – Digital marketing for betting is becoming more sophisticated, requiring solutions that optimize user acquisition and drive retention in a regulated environment. In addition, large media and communication groups are becoming strategic players by offering advertising space, data intelligence and new approaches to reach qualified and engaged audiences.
Business and networking opportunities
BiS SiGMA Americas 2025 stands out as one of the largest networking events in the industry. High-level executives, investors, regulators and decision-makers will have the opportunity to create strategic partnerships, explore new markets and discuss trends that will shape the future of the sector.
“This is the most strategic moment for industry players, as we are experiencing a period of transition and consolidation of the betting market in Brazil. The event will provide not only a showcase for new business, but also an essential space for debates and alignment on the next steps for the sector,” highlights Alessandro Valente, co-founder of the event.
Trends and innovations: The future of betting
The event will feature lectures, panels and workshops addressing topics ranging from artificial intelligence in the betting sector to new user engagement strategies and international regulation.
Exhibiting companies will showcase disruptive solutions, including enhanced user experience platforms, gamification tools, new betting modalities and omnichannel solutions that connect online and offline in a more fluid way.
Regulatory impact: How is the sector adapting?
The recent regulation of the betting market in Brazil has been a turning point for the industry. The event will provide a platform for experts, regulators and industry leaders to discuss the challenges and opportunities of this new scenario, in addition to exploring global trends that may influence the local market.
“Regulation brings security to investors and operators, enabling the sustainable growth of the sector. At BiS SiGMA Americas 2025, we will discuss how companies can adapt and thrive in this new regulated environment,” says Carlos Cardama, co-founder of the event.
BiS SiGMA Americas 2025
The largest and most important event for the iGaming, betTech and sports betting ecosystem in Brazil and Latin America.
Date: April 7-10, 2025
Location: Transamerica Expo Center, São Paulo
Official website: http://www.bis-sigma.com
Source: GMB
