According to the agreement, the club will receive R$8 million (US$1.4m) in the first year and may reach R$1 million (US$ 74,000) if Goiás wins the Campeonato Goiano, the Copa Verde and is promoted to Série A of the Brasileirão. With promotion to Série A, the contract will increase to R$16 million (US$2.8m) next year.
In addition to the significant financial contribution, the contract provides for strategic bonuses in the event of significant achievements, including titles in the Goiano Championship, the Copa Verde and, most importantly, the much-desired promotion to the Série A of the Brazilian Championship. This partnership model further encourages Goiás' competitiveness, aligning the sponsor's objectives with the club's sporting ambitions.
With an innovative presence in the entertainment and sports betting market, Viva Sorte Bet will not only display its brand on the emerald jersey, but will also bring new experiences to fans. Exclusive activations and special products are planned that promise to engage and transform the lives of fans, creating an even stronger connection between the institution and its passionate fans.
For Goiás' marketing and communications director, Jéssica Rezende, the partnership represents a fundamental step in strengthening the club.
"The Goiás brand is very valuable and has the capacity to generate business for sponsors. We are talking about the largest fan base in the Midwest. By choosing Viva Sorte as our sponsor, we understand that the brand not only invests in the club, but also generates business and opportunities for fans, which increases the adhesion between the brands and enhances the results that the partnership will achieve until the end of 2026. The emerald fans can expect great news in the coming months.”
Viva Sorte celebrates its arrival at the biggest club in the Midwest and reinforces its mission of standing alongside clubs with great representation on the national scene. “Goiás is a club with tradition, an engaged fan base and a history of many achievements. We are excited to be part of this story and to provide unique experiences for fans”, highlights Renato Ambrósio, CEO of the company.
“It is a source of pride for inplaySoft to see that our partner, Viva Sorte Bet has signed a contract of the magnitude that Goiás football deserves. With the brand of our partner on the chests of Goiás athletes, we also feel part of this achievement”, states inplaySoft.
London-based Viva Sorte partner inplaySoft was founded in 2020 and specialises in delivering cutting-edge iGaming solutions that are tailored to meet the dynamic needs of operators. The company provides multi-tenant platforms, allowing customers to manage multiple brands from the same back office, and is fully ready to operate under current Brazilian regulations.
Source: GMB
