GMB - Infingame has been making waves in the Brazilian gaming market. With the gambling market now officially regulated as of January, what do you see as the biggest opportunities in this region?
Gabriel Pinto - Brazil is a market full of potential, especially now that the gambling market is officially open for business. This regulatory clarity opens up significant opportunities for growth and innovation. Since business kicked off at the beginning of the year, we’re seeing so much demand now that Brazil is regulated. Our selling proposition is a fantastic one as we bring so many advantages to the market.
The first is our deep understanding of Brazil itself given our local expertise. Our team understands the culture and what players want for entertainment – allowing us to offer a level of localised personalisation that few can match.
The second is our LatAm-tested tech - we’re one of the fastest-growing aggregators on the continent, and our aggregation platform is specifically developed for the unique conditions of LatAm, especially when it comes to mobile-optimisation and bespoke tournaments.
The third, is the strength of our team – we’re dedicated to making sure our local partners succeed better than anyone else, and the commitment and energy we bring to the table makes sure we truly stand out as a true innovator.
Having a local team seems to be a big advantage for Infingame. How does this local knowledge help you stand out in such a competitive and now regulated market?
Our local team in Brazil is one of our greatest assets, especially in this newly regulated environment. They bring a deep understanding of Brazilian culture, consumer behaviour, and the evolving regulatory landscape.
This insight allows us to build our portfolio of games around a localised selection that truly connects with Brazilian players while ensuring compliance with the new regulations. By tailoring our offerings to align with local preferences and regulatory requirements, we’re able to differentiate ourselves by delivering a proposition that guarantees a truly local touch.
Our team also excels at building incredibly productive relationships with local operators via our Account Management team, which is crucial in this newly structured market.
In today’s world over-globalised world, you need to act local if you want to have a true edge – and our operator partners value us so greatly because they know that we can do this better than just about any competitor on the market. Every part of our service is generated around maximising player engagement and retention, and the ROI we deliver makes us one of the best out there.
Infingame’s aggregation model is often praised for simplifying content management. Can you explain how this works for operators looking to launch in Brazil?
Absolutely. Our aggregation model is designed to make life easier for operators, especially as they navigate the necessary rules and restrictions in Brazil. Through a single API, operators gain access to a vast library of games from multiple providers – all of which have been selected because we know they’ll perform well with local players. This eliminates the need to manage numerous contracts and integrations, significantly reducing operational complexity.
Operators can quickly and seamlessly integrate new content, ensuring their brand stays fresh and engaging while complying with the exact demands of regulation. It’s a streamlined approach that allows them to focus on growing their business rather than getting bogged down in technical or regulatory details. Our role is to offer them the tools they need to succeed in what is already gearing up to be a highly competitive market.
Brazil has a unique gaming culture. How does Infingame ensure its content resonates with Brazilian players in this regulated environment?
We’ve formed strategic partnerships with game developers to create exclusive content that reflects Brazilian culture, folklore, and popular sports. This localised approach helps us connect with players on a deeper level, even within the framework of the new regulations. By combining culturally relevant content as well as a back-end that allows for our operator partners to create targeted promotional strategies, we’re able to ensure our partners attract and retain players to truly stay ahead of the curve.
Our focus remains on delivering engaging, compliant, and culturally resonant gaming experiences, as well as giving our partners everything they need to excel. One great example of this is our ability to offer the fastest spin time on slots available anywhere in the industry – it’s a true testament to the work our team puts into ensuring that we provide some of the best tech worldwide, making us such a highly-valued partner.
Last but not least, scaling quickly is important for operators, especially in a newly regulated market. How does Infingame’s platform support this while maintaining high performance and engagement?
Our platform is built to help operators scale rapidly without compromising on performance or player engagement, which is exactly what you need if you want to launch quickly and rapidly acquire a loyal customer base. The onboarding process is fast and efficient, allowing operators to launch and test new games with minimal delay. Real-time analytics provide valuable insights, enabling operators to optimise their offerings and enhance the player experience while staying compliant.
Additionally, our tournament tools foster social interaction and community building, which are key to driving long-term engagement and loyalty. With our local expertise, robust platform, and strategic approach, we’re well-positioned to meet the diverse needs of both operators and players in what is no doubt going to be one the most exciting launches this decade.
Make sure to book a meeting with us at SBC Rio and you’ll find out why we’re the best!
Source: Exclusive GMB
