This milestone was achieved after receiving approval from the Ministry of Finance, having met the stringent criteria set by the Federal Government to regulate and oversee the sector.
Operating in the market under a provisional regulation since January 1, 2025, Levante marks a new milestone in its history by obtaining a permanent license, valid until December 31, 2029, to offer online fixed odds games and sports betting in Brazil – a market that already generates between R$ 100 billion and R$ 120 billion (US$17.5bn to US$21bn) annually and represents approximately 1% of the national GDP, according to XP Investimentos.
Entering this regulated market underscores Levante and its brands’ commitment to customer experience, responsible gaming practices, and transparent communication.
This milestone comes at an opportune time, as Brazil’s newly regulated market now imposes strict requirements on both local and international operators, including financial parameters and detailed background checks. These regulations, implemented by SPA, are expected to create a safer and more transparent gaming environment in the country, protecting players against fraud and promoting responsible gaming practices.
A key brand operated by Levante, Sorte Betz, is the platform offering online fixed odds games, sports betting, and instant games based on fixed odds in a digital environment. It is an initiative by Sorte Online, a company founded in 2003 that has distinguished itself as the leading digital intermediary for lottery games in Brazil, distributing over R$250 million (US$43.5m) in prizes throughout its history.
Born from identifying a gap in the lottery market, Sorte Online aimed to simplify the lives of Brazilian players, who often faced long queues at lottery agencies during a time when e-commerce was still in its infancy in Brazil. The company stands out for its use of data intelligence, offering players tools such as statistics and probabilities to significantly increase their chances of winning.
Additionally, with an intuitive and secure interface, the platform reflects the company’s commitment to user experience, personalization, and responsible gaming practices.
“We are thrilled to expand our activities. The expertise we’ve built over 21 years in the Brazilian market places us in a unique position. This approval reinforces our decades-long commitment to responsible gaming practices,” says Márcio Malta, CEO of Sorte Online.
Levante also operates Lottoland, an online lottery provider launched in 2013 and a global leader in the lotto betting and gaming industry. Based in Gibraltar with a solid presence in 15 markets, the company has attracted over 20 million customers and is known for revolutionizing the industry by offering consumers the chance to win massive jackpots instantly and access renowned lotteries worldwide, alongside providing players with an exceptional Gaming & Sports experience.
Lottoland brings extensive experience in operating within regulated markets, with a strong presence in the UK, Ireland, South Africa, Gibraltar, Malta, and Sweden. Its entry into the Brazilian betting market adds substantial regulatory expertise, ensuring full compliance with local procedures.
Entering its 12th year of operations, Lottoland remains a prominent figure in the gaming industry. Over the past year, the company launched a range of new products, including Australia’s KenoGO, featuring the world’s largest Keno jackpot. With over 400 employees, Lottoland has attracted 2.5 million new customers in the last 12 months alone.
“We are excited that the Lottoland brand has secured its license to operate online gaming and betting in Brazil. The application process was rigorous, as expected, but fortunately, our team has extensive experience in meeting compliance regulations and has worked tirelessly to ensure Lottoland is ready to enter the federal regulated market,” emphasizes Nigel Birrell, Group CEO of Lottoland.
“The combination of Sorte Online’s local expertise and Lottoland’s global reach positions Levante as one of the most promising operators in Brazil’s regulated market. With the sector’s regulation, Levante aims for a year of consolidation in 2025, focusing on sustainable growth and offering an enhanced experience to Brazilian players,” concludes the statement.
Source: GMB
