According to the consultancy PwC, the sports betting market in Brazil is expected to have generated R$130 billion (US$ 22.5bn) in revenue in 2024. With a scenario like this, Brazil is positioning itself to become one of the largest regulated gaming markets in the world.
For companies that want to make their mark in this sector, adopting a mobile-first approach is essential, since most consumers are migrating to mobile platforms.
Adjust offers data-driven solutions, AI-powered automation, and valuable insights for companies looking to acquire high-value players, improve uptime, and maximize revenue.
Its campaign measurement and optimization platform is considered one of the most comprehensive and advanced on the market, providing comprehensive insight into campaign performance and user behavior.
“Our platform positions us as a strategic partner for companies looking to gain accurate insights into user behavior, optimize their marketing campaigns, and ensure compliance with local regulations,” explains Fernando Cabral, Adjust’s Director of Growth for Latin America.
Security and compliance are also key aspects of the platform. The company operates its own data centers, ensuring a high level of control over information security and user protection, which is essential to meet the specific regulatory requirements of Brazil and other markets.
In addition, Adjust offers fraud prevention tools, protecting companies’ budgets from manipulation attempts and ensuring campaign integrity.
With direct integrations with major ad networks such as Google, Meta, and TikTok, Adjust makes it easy to scale campaigns, allowing companies to efficiently connect their data and grow quickly. Another benefit is local billing, which provides significant savings of up to 45% in taxes for companies operating in Brazil.
“SBC Summit 2025 will be an opportunity for Adjust to share its solutions and discuss the future of the sports betting market in Brazil, as well as address regulatory challenges and best practices for success in the sector,” concludes the Adjust executive. The company can be found at booth B160.
Adjust, an AppLovin (NASDAQ: APP) company, is an analytics platform used by marketers around the world to measure and grow their apps across different mediums: mobile, CTV, and more.
Adjust works with companies at all stages of their mobile journey, from digital brands to traditional companies launching their first app. Adjust’s powerful measurement and analytics solutions provide visibility, insights and essential tools to drive better results.
Source: GMB
