In addition to the innovation in the broadcast, the red-and-black fans were also gifted with special activations. In honor of former goalkeeper Alessandro Beti Rosa - 'Magrão' - new brand ambassador, Sport, sponsored by the betting house, distributed commemorative cups, celebrating the history of one of the club's greatest idols.
Another highlight is the return of 'Treme Terra', the traditional fan orchestra, which returned to the stadiums after a long period away, ensuring even more energy and excitement in the stands.
“We encourage these initiatives to strengthen the connection between fans and the Pernambuco Championship. We want to increase coverage of regional football and highlight the importance of football from the Northeast on the national scene,” says João Studart, CEO of NSX Brasil.
As part of the "Quem Ama Sempre Volta" (Those who love always come back) campaign, Betnacional also put stickers on the benches at Ilha do Retiro, reinforcing its commitment to the passion and involvement of fans with the club.
A member of NSX Brasil, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet do Brasil”. Its ambassadors include player Vini Jr., singer Thiaguinho, and commentator Galvão Bueno.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different championships via BRAX. It is also a sponsor of the reality show Big Brother Brasil, Futebol 2025 on Rede Globo, and a master sponsor of Sport.
Source: GMB
