GMB – What did EveryMatrix present at ICE Barcelona this year?
Arturo Chaltelt - I believe we have a very interesting proposal this year. We have three booths. The first one is focused on casino products, as you can see, full of elements from the EveryMatrix portfolio.
In Hall 5, we had a space dedicated to our Sportsbook, which included an incredibly well-structured retail product – it even looked like a sports bar! There, we had a great environment for discussions about sports and sports betting.
And, starting, we presented our stand dedicated to Partner Matrix, which took care of the affiliates and management of this sector. Therefore, we were very active at the fair, with several new features for our clients and partners.
Was the move from London to Barcelona positive? Did you EveryMatrix increase the number of stands and is it more comfortable?
I would say yes. Of course, we missed London a bit because of the tradition and everything that ICE London represented. But so far, on this first day, everything has been very favorable. The show is huge! I can’t really compare the size, but walking through the five halls takes time and planning to get to the meetings in time.
I noticed a lot of anticipation and excitement around the event, and now that we’re here, there’s an incredible energy. Our stand was busy the whole time – maybe because we had a bar – but the interactions were very productive.
For this year, what are EveryMatrix’s specific plans for Latin America and Brazil?
This is a very important question! Our focus is to continue expanding our presence in Latin America, approaching each market in a specific way. We are working with clients in Mexico, a country that, in addition to being very special to me because I am Mexican, has enormous potential in the betting sector.
Brazil, with all that the regulatory process has entailed, has been a priority. We have invested efforts to keep up with the changes and continue working with both our current clients and new partners. Of course, Peru continues to be a strategic market, where we are consolidating our work with already established clients and opening doors and facilities for new business.
Other Latin American markets, both in South and Central America, are also attracting our attention. The iGaming sector in the region is vibrant and full of opportunities.
Would you say that the regulatory process in Brazil has been positive for EveryMatrix?
I believe so! It has not been an easy process – it is a lot of work and requires time. But we always say that, despite the challenges, regulated markets are the best option. In the long term, this brings benefits because only committed suppliers, such as EveryMatrix, who work in compliance with regulations and support their customers, will remain in the market.
We are already seeing some companies leaving or reconsidering their operations in Brazil because they are unable to maintain sustainable operations. However, we are focused on continuing to monitor the scenario, strengthening partnerships and growing solidly in the country.
And what will be the main technological trends for this year in the iGaming sector?
With regulations underway, topics such as security, data protection and compliance will be very relevant. In addition, AI is attracting a lot of attention and will be a major differentiator, but it will need to be accompanied by robust data protection and cybersecurity solutions.
Another trend we should watch out for is gamification. For an operator to be able to retain its customers in such a competitive environment, it will need effective tools for loyalty. EveryMatrix is an expert in this regard, especially with our CasinoEngine and the recently launched Loyalty Engine.
In fact, if you visit our booth, you will see a shop where visitors can collect coins and exchange them for EveryMatrix goodies. This is a demonstration of how our loyalty technology can be applied to keep players engaged.
Is the launch of the Loyalty Engine one of EveryMatrix’s highlights right now?
Absolutely! For both casino and sportsbook operators, having advanced loyalty tools will be essential to stand out in the market. Competition is increasingly fierce, not only in Latin America, but worldwide.
That’s why solutions like the Loyalty Engine set a new standard for the industry, helping operators keep their players satisfied and loyal. Our goal is to continually improve our platforms to offer the best experiences for both operators and players.
Will EveryMatrix be present at upcoming trade shows, such as BiS SiGMA São Paulo and SBC Summit Rio?
Definitely! We’re already preparing for SBC Rio next week – especially with Carnival happening at the same time, which will make the event even more special! I’ll be there with some colleagues from the team, and we’ll also be attending BiS SiGMA Americas in April, in São Paulo. We’re very excited to return to Brazil!
Source: Exclusive GMB
