The survey interviewed 1,000 people in December of last year. Almost 9% of those interviewed said they place bets on sports.
In Brazil, according to the survey, the group of bettors is mostly male (70%); 59.7% are between 16 and 34 years old; 64.8% have completed high school; 57.3% earn up to five minimum wages; and 52.2% are single.
As the main reason for participating in betting platforms, the study shows that 65.9% of those who place sports bets expect to make money and 20.3% mention entertainment and fun.
“We see a very male and younger audience. We have other characteristics that draw attention. We are talking about an audience with lower income and education,” says Paula Orrico, head of data at Apex Partners.
“And it is an audience that, despite saying that they play to make money, does not have the habit of making investments or investing money in a planned way in products that are more solid.”
The survey also reveals that gamblers use their salaries or regular income to place bets. 64.3% of them are in this situation. They then mention that the money comes from bonuses or prizes (10.9%), extra money (10.9%) and personal savings (10%).
The average monthly spending on bets is R$61.73 (US$10.80), the majority (37.4%) say they spend between R$11 and R$50 (US$1.90 and US$8.75). On the other hand, 1.4% of those interviewed bet between R$301 and R$500 per month (US$52.75 and US$87.60).
The survey data also reveal that there is a consolidated habit among gamblers: 31.9% say they bet one to three days a week and 24.1% say they bet daily. “Although the average amount (bet) is not very high, there is a public that has a consolidated habit of betting,” says Paula.
Government decision
In 2024, betting companies had the chance to apply for licenses to operate in Brazil. The betting market began to operate in a regulated manner on January 1st. In total, the Secretariat of Prizes and Betting (SPA) 69 companies — provisionally or definitively — in Brazil.
According to the survey by Futura Inteligência, 59.8% of all respondents to the survey say that the government is not proposing measures to curb online betting; 63.7% are in favor of adopting rules to limit online betting; and 62.1% say that online betting platforms should be banned.
Source: Estadão
