The participation in Reals goes beyond the presence of the logo on the most prestigious area of ??the team's uniform. The agreement between the parties also allows the betting company's name to be displayed on the gym's signs and backdrops during interviews.
Another important point will be the implementation of actions on social media in collaboration with the official profile of Bahia's 3x3 Basketball team, as well as in-person activations with fans.
“We are committed to promoting Olympic sports in Brazil and the investment in Bahia’s 3x3 Basketball modality is the big start of this project. This is just the first initiative among many others that the company is planning and that will be announced in the coming days,” says Rafael Borges, CEO of Reals.
The new partnership has already started to reap good results. Last weekend, Bahia’s team won the championship for the first time in its history, beating arch-rivals Vitória, Botafogo and PSG and lifting the Superfour quadrangular trophy. The achievement came just 48 hours after the announcement of the official launch of the Bahian team’s 3x3 Basketball, proving that the collaboration with Reals is on the right track.
The new agreement comes as the northeastern team expands its investments beyond soccer, which is already very profitable, and values ??sports that have enormous potential for growth and development. It is no surprise that Bahia has acquired some great players for this year, including names such as Branquinho, Jackson, Augusto, Kenobi, Robinho, Cubano, Croata, Gabys and Assunção.
Under the command of renowned coach José Roberto Mariano Rodrigues Junior, better known as Juninho, the team has the support of Reals to compete in the main tournaments in Brazil. In addition to the Campeonato Baiano, the players will also take to the court to participate in the Brasileiro Interclubes and the CBB National Circuit.
Source: GMB
