Pickleball, a sport that combines elements of tennis, badminton and table tennis, has been gaining popularity in countries such as the United States and Canada and is beginning to attract interest in Brazil. With simple and dynamic rules, the sport attracts both amateur players and professional athletes, such as Bernardo Andrade, who has become one of the main names on the national scene.
For Vinicius Barrel, CEO of SeuBet, the investment is more than a bet on the future of the sport. “We are always looking for new ways to connect with the sports community and support the growth of promising sports. We believe that this sport has everything it takes to become a craze in Brazil, and we want to be part of this journey from the beginning,” he says.
The choice of the sponsored athlete was not by chance. In addition to leading the national ranking, he is seen as an ambassador for the sport in the country, helping to spread the sport and inspire new talent.
“SeuBet’s support comes at a crucial moment, as the sport already has 12 championships confirmed by Liga Supremo in 2025. This partnership not only values ??my trajectory, but also helps to consolidate pickleball as a viable and attractive option in the national sports scene,” highlights Bernardo Andrade.
Expansion and innovation strategy
The sponsorship of pickleball is part of a larger strategy by the company, which aims to position itself as an innovative brand that is in tune with the trends in the sports scene.
“We don’t just want to follow what is already established. Our focus is to be where innovation is happening and contribute to the growth of sports that have the potential to transform the sport,” explains Barrel.
In addition to supporting athletes, the company does not rule out the possibility of getting involved in events and competitions in the future. “We are keeping an eye on the development of the sport and are open to new ways of contributing to the strengthening of the pickleball community in Brazil,” highlights Beatriz Assis, SeuBet’s branding coordinator.
With its agile dynamics and competitive format, the company believes that pickleball has the potential to become a relevant option in the sports betting market.
“The sport brings together all the elements to attract the interest of fans and operators. By investing in it early, we want to position ourselves strategically to follow this trend,” says Barrel.
The sport is following a similar path to others that have gained prominence in Brazil, such as beach tennis. “Pickleball is accessible, easy to learn and extremely competitive. With the right incentive, it has everything it needs to grow exponentially in the country,” concludes Beatriz.
Source: GMB
