KTO positions itself as an operator that understands the importance of data in creating a more structured and responsible betting environment. Having a research team allows all of the company's decisions – from platform adjustments to communication strategies – to be based on concrete information, ensuring that both players and industry professionals have access to more relevant and reliable content.
To show how this work happens in practice, KTO released a video with Priscila Ferreira, senior researcher, presenting the research team's initiatives and their importance to players.
What is KTO research?
Research at KTO involves monitoring and analyzing data to better understand the betting industry and its different aspects. KTO researchers collect and interpret both internal data, coming from KTO's own platform and from original field research created by the team, as well as external data, from market sources.
In addition to using this data to support its own strategies, KTO produces studies and reports on different aspects of the iGaming market, making this information accessible to the public.
All of these studies in full are available on KTO’s research page. The goal is to ensure that both players and industry professionals have access to informed information to make more informed decisions.
Who is behind KTO’s studies?
Behind the analyses and studies developed by KTO is a team of experts focused on transforming data into strategic insights. The team is led by Svilen Madjov, Head of Research, who coordinates all of KTO’s research initiatives.
With a group made up mostly of women, KTO's research team includes Maria Paula Nascimento, research manager, who works directly on the development of the team's studies. Alongside her, Priscila Ferreira, senior researcher, Simone do Vale, education researcher, and junior researchers Debora Nascentes and Luiza Giacon contribute with different specialties and play an essential role in data analysis and trend interpretation.
How does KTO's research contribute to the industry?
KTO's researchers closely monitor the movements of the iGaming market, analyzing how players behave in a regulated environment and what factors influence their decisions. These studies provide valuable data for the industry, helping game providers, technology suppliers, and other professionals to better understand the dynamics of the sector.
In addition, the research allows monitoring the impact of regulatory changes and identifying emerging trends, contributing to a clearer picture of market evolution. These analyses can help the industry adapt to sector transformations and develop solutions that are more aligned with player behavior.
Player-focused studies
The main role of KTO researchers is to transform data into useful information for the platform's players. Each analysis performed seeks to understand how bets are made, what factors influence users' choices and how to make this experience clearer and more efficient.
Based on these studies, KTO can improve the platform's features, suggest more relevant information to its bettors and ensure that they have access to statistics that help them make decisions. The goal is for KTO players to be able to bet more consciously and based on real data, instead of relying solely on intuition.
Expansion of research with ENV Media
In 2024, KTO expanded its research structure with the acquisition of ENV Media, a company specializing in studies on the iGaming sector. ENV already developed reports on player behavior, regulation, and global trends, providing detailed analyses that help understand how the market works.
In addition to its ongoing research, ENV Media also promoted an important debate on the sector by holding its seminar in September 2024. The event brought together experts to discuss the expansion and challenges of iGaming in Brazil, addressing topics such as regulation, player behavior, and innovation in the betting market.
With the presence of several industry representatives, including GMB, the seminar reinforced ENV's commitment to producing and disseminating knowledge in the sector.
With this incorporation, KTO now has an even greater volume of information and new methodologies for interpreting data. ENV's work complements the operator's internal research, allowing for a more in-depth view of the sector and expanding the possibilities for analysis.
Research as part of KTO's daily routine
Data analysis is part of KTO's routine and is present in several areas of the company. The research team works in a multidisciplinary manner, collaborating with different areas, such as marketing, operations and product development, to transform information into useful knowledge.
By closely monitoring the sector's movements and players' interactions with the platform, researchers help to make the betting environment more transparent and aligned with the public's needs. This work contributes to the company's evolution and to an increasingly qualified experience for its players.
Source: Priscila Ferreira, senior researcher at KTO
