The study includes key strategies for brands to stand out amid messaging saturation and win over consumers through personalization, relevance and artificial intelligence.
As consumers demand more personalized and timely interactions, the report provides actionable insights and strategies to help companies combat marketing fatigue, build lasting loyalty, increase retention and maximize customer value over time.
Key highlights:
- Too much messaging drives customers away: 70% of consumers have unsubscribed from at least three brands in the last three months due to excessive messaging. Email was named the most annoying channel by 37% of respondents.
- Personalization drives engagement and sales: 81% of consumers say they open emails when the content aligns with their interests, while 67% say they are more likely to buy when recommendations reflect their past purchasing behavior.
- AI as a marketing ally: 59% of consumers trust brands that use artificial intelligence to personalize experiences, but still have concerns about transparency and data privacy.
- Loyalty vs. Experimentation: While 76% of consumers frequently interact with their favorite brands, 47% try new brands weekly, highlighting how loyalty needs to be constantly cultivated and the importance of retention.
A guide to combating marketing fatigue:
The report also provides step-by-step strategies for marketers and brands to combat fatigue and create meaningful connections with customers, including:
- Going beyond basic personalization – Creating offers and messages tailored to consumer profiles and behaviors.
- Using AI and real-time data analytics – Ensuring that each message is relevant and delivered at the right time.
- Putting the customer in control – Offering options to adjust the frequency and type of communication desired, strengthening trust in the brand.
- Balancing loyalty campaigns with acquisition campaigns – Maintaining close relationships with loyal customers without missing out on opportunities to attract new audiences.
“Marketing fatigue is a real challenge, but it can be avoided. The key is to deliver personalized and relevant messages at the right time,” says Optimove CEO Pini Yakuel.
“This is the ideal time for brands to embrace advanced AI technologies and customer-centric strategies to drive deeper engagement and build a loyal base. Brands that do this stand out as 'Positionless' - they don't have just one specific strength - but rather the power of data, creativity and optimization."
What makes up a "Positionless" marketing professional or team, whose capabilities encompass creativity and continuous optimization supported by artificial intelligence:
1. Data Mastery – Ability to analyze consumer behavior in real time, segment audiences accurately and make strategic decisions without relying on dedicated BI teams.
2. Creative Power – Using generative AI, the professional or team can create personalized campaigns quickly, ensuring that the brand is always aligned with audience preferences.
3. Continuous Optimization – Automatic adjustment of campaigns as customers interact, ensuring that each communication is relevant and impactful without the need for constant manual adjustments.
Optimove is the first customer-focused marketing platform. Its solutions ensure that marketing always starts with the customer, rather than a campaign or product. Customer-centric marketing has led to an average 33% increase in customer lifetime value for different brands.
Being a visionary leader is a hallmark of Optimove. In 2012, the company pioneered the native integration of AI, with the ability to predict customer migrations between stages of the consumer lifecycle. Today, its end-to-end AI-powered portfolio is at the forefront, empowering marketers to optimize workflows from insight to creation and orchestration.
With industry-specific solutions and use cases, Optimove serves major global brands, helping them strengthen customer relationships and maximize their bottom line.
For more information, visit optimove.com.
Source: GMB
