In the piece, Galvão Bueno gets into the reality show spirit and delivers his memorable phrases. When commenting on the formation of the wall, he says: "This is a test for the heart, my friend. Heart-stopping!" In the leader's test, he gets excited: "The game is good. 'TOCO Y ME VOY!'" .
For Nilo Thiago, VP of Creation at Lean Agency, the campaign marks a new phase for Betnacional. "We are bringing a new language and experimenting with new formats to connect even more with the public, especially within the BBB universe.”
“In the first quarter of the year, Big Brother Brasil has established itself as the biggest television phenomenon in the country, in addition to being among the most talked about topics on the digital, alongside soccer and its state championships," says Lucas Gasull, CMO of NSX.
"Betnacional is the Bet of Brazilians, and wherever people are, our brand needs to be present and connected with the public. This is our first experience with BBB, and we have already observed excellent indicators that reinforce the strategic choice of this sponsorship.”
The film will be shown on open TV, highlighted within the BBB 25 programming and on Multishow, in addition to being available on social media and OOH media.
Technical details:
Director: Anselmo Albuquerque
VP of Creation: Nilo Thiago
Creative Director: Rafael Lima
Writing: Lucca Bopp, Gustavo Verçosa, Yago Santana, Brunno Quintas, Lucas Magalhães
Art Direction: Amin Melo, Pedro Espilotro, Allana Silva, Giovanna Marques, Juscelino Castelo
Source: GMB
