VIE 11 DE ABRIL DE 2025 - 21:57hs.
Responsible for 97% of transactions in 2024

Pay4fun survey: Pix dominates payments in Brazil's online betting market

A survey conducted by Pay4Fun, a company specialized in payments with strong presence in the Brazilian sports betting and iGaming market, revealed that 96.72% of transactions in 2024 were made through instant transfer, Pix. Currently, it is the most used payment method by online bettors in the country.

The analysis covered transactions in the main betting houses, integrated with the Pay4Fun platform, with users from all Brazilian states.

Electronic wallets represented 1.47% of transactions, while bank transfers and bank slips had 1.36% and 0.45%, respectively.

Pix has undoubtedly become the main choice among bettors. Its practicality, security and speed make all the difference in a sector that demands agility in transactions,” said Leonardo Baptista, CEO and co-founder of Pay4Fun, which has operated exclusively with Pix since the beginning of 2025.

Pix was created in 2020 by the Central Bank of Brazil, the institution responsible for regulating and supervising the country's financial system. The idea behind Pix was to improve the efficiency of payments and transfers, making the process faster, safer and more accessible to all Brazilians.

The creation of Pix fits into a global trend of instant payment systems, such as Venmo in the United States and UPI in India.

Source: Poder360