The partnership with IBIA is part of EstrelaBet's strategy and rigorous policy to prevent game manipulation, which follows current regulations and uses data and strategic collaborations to identify, prevent and investigate suspicious activities in regulated betting markets.
In addition, the company adopts internal policies and best practices, maintains other partnerships with specialized monitoring initiatives, such as Genius Sports, and promotes awareness-raising actions with sponsored teams.
“The partnership with IBIA, a global reference institution in integrity, reinforces our commitment to adopting best practices and increasing rigor in the prevention of manipulation and fraud, contributing to a safer and more transparent environment for everyone’s entertainment,” says Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (RI) of EstrelaBet.
IBIA is a non-profit organization dedicated to protecting regulated sports betting markets against match-fixing. Its global integrity monitoring network allows the tracking of transactional activities associated with individual customer accounts.
IBIA members currently generate more than US$300 billion in annual betting volume, representing around 50% of the global regulated commercial sports betting sector – including land-based and online platforms – and more than 50% in the exclusively digital segment.
“We are very pleased that EstrelaBet has become a member of IBIA, joining a growing list of licensed operators in Brazil committed to maintaining the highest standards of betting integrity. This partnership extends the reach of our world-class betting integrity monitoring network, supporting efforts to protect the newly regulated Brazilian online sports betting market,” said Khalid Ali, CEO of IBIA.
“We are excited to work closely with EstrelaBet to protect its customers and its betting operation against betting-related corruption threats,” added the executive.
EstrelaBet
EstrelaBet is a leading Brazilian betting operator, having been elected twice in a row at the SiGMA Americas Awards in 2023 and 2024, in addition to having won the 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' award at the SBC Awards Latinoamérica 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its innovations in the betting market, for its commitment to responsible gaming and for being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil from 2025.
In partnership with the FUMEC university, it develops pioneering programs for the prevention of pathological gambling, applying cutting-edge technology to ensure a responsible experience, and psychological support for users.
The company supports both sports and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show "Estrela da Casa" (TV Globo). In sports, it sponsors the Brazilian Futsal and Beach Soccer teams and was the only national representative of the betting industry to officially support the 2023 FIFA Women's World Cup™. In addition, the company sponsors clubs such as R10 Vasco da Gama, Criciúma and Villa Nova
International Betting Integrity Association (IBIA)
The International Betting Integrity Association (IBIA) is the leading global voice on integrity for the licensed betting industry. It is a non-profit organization that protects regulated sports betting markets from match-fixing, representing more than 70 of the world's leading betting companies, which operate over 140 sports betting brands.
IBIA members share the common goal of combating betting corruption to protect the integrity of sport and its businesses. Its Monitoring and Alert Network is a highly effective anti-corruption tool that detects and reports suspicious activity in its members' betting markets.
In addition, the association maintains long-standing partnerships to share information with major sports entities such as FIFA, UEFA, ITIA, IOC, and also with several bookmaker regulators, with the aim of using this data and processing cases of corruption.
Source: GMB
