In addition to the Optimove booth, Senior Account Executive Felipe Costa Nadalini will be speaking at the Affiliate Leaders Summit on Thursday, February 27, from 12:20 p.m. to 1:00 p.m. (BRT) in Conference Room 4. He will join the panel 'Reinventing Marketing: A New Approach to Strategy and Ethics,' an in-depth discussion on how Brazil's newly regulated gaming market is reshaping marketing and advertising in the segment.
The executive will also demonstrate how Optimove’s solutions meet operators’ marketing and CRM needs. These include OptiLive, a recently announced live sports marketing solution that enables real-time player engagement through personalized in-game messaging, and Ignite+, a new program designed to help emerging operators accelerate growth and compete effectively in the market.
“This is an exciting time for the iGaming industry in Latin America, especially in Brazil. As the market evolves and new regulations come into effect, it’s clear that operators need to meet the unique needs of the region by combining cutting-edge technology with local expertise,” says Nadalini.
“Optimove is doing just that. We have a team here that understands Brazilian bettor behavior and delivers innovative solutions tailored to operators’ preferences — always putting the customer first,” he adds.
Today, marketing leaders from thousands of global brands trust Optimove. With its CRM marketing solution, iGaming and sportsbook operators around the world gain deep insights into customer behavior, enabling them to create, orchestrate, measure and optimize customer-centric journeys across multiple channels – all backed by statistically robust metrics for each promotion, campaign and player journey.
“We are delighted to participate in the 2025 edition of the SBC Rio Summit and have the opportunity to exchange insights and experiences with our industry peers. We hope that the conversations during the event will generate valuable strategies to drive the iGaming market in Brazil and throughout Latin America,” concludes Nadalini.
Service - SBC Summit Rio 2025 Date: February 25-27
Time: All day
Location: Riocentro, Rio de Janeiro, Brazil
Panel: “Reinventing Marketing: A New Approach to Strategy and Ethics” – Affiliate Leaders Summit, Conference Room 4, 12:20-13:00 (BRT)
Optimove
Optimove is the first customer-centric marketing solution and the #1 CRM for iGaming and sports betting operators. Its products ensure that marketing always starts with the player, rather than a campaign or product. Customer-centric marketing has been proven to generate, on average, a 33% increase in customer lifetime value.
Optimove’s CRM solution enables iGaming and sportsbook operators to deliver personalized experiences across all their channels, unify player data, and drive AI-driven multichannel orchestration with statistically reliable metrics for every promotion, campaign, and journey. For more information, visit Optimove.
Source: GMB
