A Hydration Truck will travel around the city offering free water to ensure that everyone enjoys the party safely and comfortably, an action that reinforces the company's commitment to the well-being of revelers.
The activation does not have a fixed location, so to find out where the truck is, revelers can check through the brand's social networks.
To make it easier for friends to meet up during the party, the brand is also providing meeting point totems in three strategic locations along the Carnival circuit in the city of Salvador: the first is located in the central flowerbed of Av. Centenário, the second is on Rua José Sátiro de Oliveira, and the last is on Av. Milton Santos (below, service with location of the totems).
The city will also have the Betnacional brand spread across several points. Uniformed promoters will be with the revelers on the street, creating an opportunity for the public to interact with the brand and get one of the exclusive gifts.
In addition, the stickers on the Hotel Sol e Mar, located on Av. Oceânica, increase the city's festive atmosphere and generate curiosity among those who are dancing along with the floats.
To make the celebration even more special, Betnacional's campaign for Carnival 2025 stars influencer Matheus Jesus, the ‘Enemy of Shyness’ Macopit (@macopitof).
The influencer, who has already won over the public with his contagious energy, took the Betnacional jingle dance to iconic spots in Salvador, such as Pelourinho, Mercado Modelo and Elevador Lacerda, involving partygoers and reinforcing the brand's presence in the city's main landmarks.
Betnacional's participation in Salvador Carnival represents a strategic milestone for the consolidation of the brand in the region, reinforcing its commitment to the balance between fun and responsibility.
“Participating in the largest street Carnival in the world further reinforces our connection with Brazilians' passions, just as we already do in sports, culture and entertainment. Our presence at Salvador Carnival goes beyond visibility; we want to provide authentic experiences and promote responsible entertainment, ensuring that the party is enjoyed with balance and safety,” highlights João Studart, CEO of NSX Brasil.
Betnacional's activations will take place throughout the festival, ensuring a special program and consolidating the brand as one of the great supporters of Brazilian culture and entertainment.
Service:
Betnacional Meeting Point Totems
Date: February 28 to March 5
Location 01: Central flowerbed of Av. Centenário (in front of Shopping Barra)
Source: GMB
