Recognized for its enormous prestige with LoL (League of Legends), Rainbow Six and Honor of Kings teams, the organization has a highly active gaming community and has a fan base that participates in championships. In 2024 alone, Vivo Keyd Stars reached an audience of more than 57 million throughout the championships it competed in during the year, according to Esports Charts.
In 2025, EstrelaBet will invest in Vivo Keyd Stars' infrastructure, providing cutting-edge equipment and training that will enhance the team's preparation for the season's major tournaments. In addition, the partnership also includes the production of exclusive content and activations aimed at the gaming community, such as behind-the-scenes footage, interviews, and special campaigns on social media.
According to Renan Cavalcanti, CMO of EstrelaBet, this partnership goes beyond a simple sponsorship. "Technology is part of our daily lives at EstrelaBet, and we seek partners who share this DNA. More than sponsorship, this partnership reinforces essential values ??for us and the gaming universe, such as excitement, responsibility, and fun. We are excited to build new experiences and bring the gaming community even closer to other forms of entertainment, such as betting," explains the executive.
For Hugo Tristão, CEO of Vivo Keyd Stars, the partnership marks an important moment for the organization. "We are very happy to resume our partnership with EstrelaBet, a company that has technology and gaming in its DNA. This support will be essential to boost the team's performance and further strengthen our connection with the gaming community, which is the true soul of eSports,” he concludes.
Source: GMB
