GingaBet will occupy the main space on the jersey and will be present with sponsorship signs on the professional fields of the ‘Vila do Tigre Training Center’, as well as at the Onésio Brasileiro Alvarenga Stadium (OBA). The logo of the brand will be more prominent on the interview backdrops and the agreement with Vila also suggests brand activations with Vila Nova fans.
"We are extremely happy with the arrival of this new master sponsor, which represents the largest investment in sponsorship for our club. Having GingaBet at Vila Nova is a milestone that not only reinforces our rising position on the national scene, but also strengthens our strategies for our growth, allowing us to continue investing in our present and future," explains Vila Nova's marketing director, Murilo Reis.
"The partnership is a big step in our history and it is important to highlight the fact that it is a regulated brand to operate in the Brazilian market," adds the executive.
GingaBet is part of the Inplaysoft group, with over 20 years of experience in the global technology market. The company offers several esports betting, such as football, tennis, basketball and volleyball, and exciting live bets that provide entertainment.
“Contributing to the development of a club with such a long tradition, such as Vila Nova, is a source of pride for us. GingaBet is extremely pleased to have reached this agreement, and we are certain that it will be extremely positive for those involved. We thank the club for their trust, and we are motivated, happy and excited. Let's go on a path of achievements together,” says André Baldavira, head of marketing at GingaBet.
The contract was signed by Wolff Sports, a sports marketing agency that has already moved more than R$800 million (US$139m) in commercial agreements and signed sponsorships with 108 national and international football clubs.
“We are very happy to have concluded this new deal with Vila, the biggest sponsorship in the club's history and the third master sponsorship we have made in a row. We thank GingaBet for their trust,” says Fábio Wolff, managing partner at Wolff Sports & Marketing.
As a way to show the power of Vila Nova fans and kick off the partnership in full swing, GingaBet will propose a challenge: reach 10,000 ‘Tigrão’ fans registered with Ginga.
Source: GMB
