OneKey is introducing Pix using biometrics in partnership with Belvo, a leader in Open Finance integrations in Latin America, to help companies recover conversion rates and cost-benefits that may have been impacted by the new regulations.
This is the first technology that allows payments via open banking using facial recognition, offering a safer, faster and more efficient experience, in addition to reinforcing responsible gaming practices to avoid debt and gambling addiction.
“This solution will work very similarly to traditional biometric payments, such as Apple Pay, but optimized for sports betting,” explains César Garcia, CEO of OneKey Payments.
“Imagine that a user is placing a bet. After setting the amount, they will need to prove their identity. Then, a facial verification system will be triggered to link the bank account and complete the payment in a matter of seconds,” he adds.
The payments institution claims that the new solution with facial recognition can reduce the average transaction time from 1 minute to less than 10 seconds.
“Disruptive payments create a better experience for our customers and users. Pix by biometrics represents a major advance in security and convenience, and we are proud to be at the forefront of this technology,” says Garcia.
“With a solution that improves conversion rates, simplifies payment processing via open banking and remains fully compliant with regulations, we are proving that following the rules in 2025 does not need to be a financial obstacle for operators or customers,” he adds.
Albert Morales, CEO of Belvo in Brazil, said: “We are delighted to partner with OneKey Payments to bring Pix through biometrics to the Brazilian betting industry. By combining the power of Open Finance with biometric technology, we are creating a more fluid, efficient and regulated payments ecosystem, enabling businesses to innovate and thrive in this new landscape.”
The solution will be available to OneKey Payments customers from February 28, enabling betting operators and other sectors to integrate this new payment experience into any digital e-commerce platform in a simple way. For operators, there was no other option but to pay a third-party provider to include facial verification software. Now, the feature allows this to be done seamlessly, reducing costs for platforms.
“The Brazilian betting market, which has grown by more than 700% in recent years, will enter 2025 for the first time as an officially regulated industry,” explains César. “Although new regulations will, in the long term, stimulate a wave of investment, consumer confidence and greater security for bettors and bookmakers, the rapid implementation of several new rules also exposes operational challenges,” explains César.
The company also identified that the Brazilian market, now with stricter regulations, has presented operational difficulties in the first months of 2025. Since users need to manually enter sensitive data, such as banking information, typing errors are frequent, making it difficult for operators to correct them and resulting in payment failures, financial losses and a frustrating experience for users.
César explains that these inefficiencies directly affect conversion rates, reduce revenue and increase dissatisfaction among users and operators. “Stricter requirements can become a hindrance if they result in longer and more complicated registration processes, driving potential customers away.”
However, the new rules also encourage innovation on the part of operators and payment processors. With the launch of Pix via biometrics, OneKey Payments aims to ensure that the market remains competitive and efficient.
OneKey Payments, licensed by the Central Bank of Brazil, is a leading provider of advanced payment technologies, fully compliant with applicable regulations. Its international gateway offers integration for companies to process payments in Brazil and globally, supporting multiple methods, including Pix, bank transfer, ITP, card processing and other payments required by each market.
With a deep understanding of local markets, OneKey tailors its services to meet specific consumer needs, regulatory requirements and cultural nuances. With seamless API integrations, it enables scalable and secure transactions, standing out as an innovative player and empowering businesses to thrive in the ever-evolving global payments landscape.
Source: GMB
