With extensive experience in marketing CRM, Optimove has been a key player in helping operators increase the relevance and personalization of campaigns, maximizing player value over time.
Now, with Nação Digital's support and advanced knowledge of consumer journeys, these solutions will be more accessible to brands looking to increase player engagement and loyalty.
"iGaming operators, through Nação Digital and Optimove, will be able to significantly increase the lifetime value of their players. We combine cutting-edge technology with more than 10 years of experience in digital marketing and growth," said Rodrigo Martucci, CEO of Nação Digital.
The partnership was announced during the SBC Summit Rio 2025, an event where Optimove is reinforcing the importance of its ecosystem of strategic partnerships to expand its presence in Brazil and throughout Latin America. [Check out the schedule here].
"Optimove has always helped global brands build smarter, more meaningful connections with their customers and, in the case of iGaming, with players. By joining forces with Nação Digital, we are creating new opportunities for operators in the region to maximize the value of marketing CRM and, consequently, improve the player experience," commented Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil.
"Optimove is innovating a lot with its solutions that impact the entire consumer journey. The platform's focus on the business and not just on technical KPIs will bring valuable insights and great results to our customers," concluded Martucci.
Optimove is the first customer-centric marketing solution and the #1 CRM for iGaming and sports betting operators. Its products ensure that marketing always starts with the player, rather than a campaign or product. Customer-centric marketing has been proven to generate, on average, a 33% increase in customer lifetime value.
Optimove’s CRM solution enables iGaming and sportsbook operators to deliver personalized experiences across all their channels, unify player data, and drive AI-driven multichannel orchestration with statistically reliable metrics for every promotion, campaign, and journey. For more information, visit Optimove.
Nação Digital, elected the best digital performance agency by ABCOMM for three years, is a company specialized in digital strategies, focused on data-driven marketing and customer engagement.
With in-depth knowledge of consumer behavior and market trends, the company helps brands optimize their strategies, strengthen relationships with their audiences and drive business growth.
By combining digital marketing, automation and performance-focused strategies, Nação Digital empowers companies to improve customer experience and maximize results.
Source: GMB
