According to the president of Caixa, the institution will operate with the same governance adopted in lotteries, a sector in which it has operated since the 1960s. “We will enter this market in a balanced and conscious manner, maintaining the governance standards already established,” stated Vieira during a press conference on Caixa's financial results in 2024.
Predicted launch date and financial impact
However, in October of last year, Caixa had already expressed interest in launching its own sports betting platform.
The service is expected to be available to the public in April 2025. However, Vieira did not confirm the information.
First, the bank projects that revenue from sports betting will account for around 50% of Caixa Loterias' revenue. As the market matures, this number could grow significantly.
The current forecast is that Caixa's new 'Bet' - as operators are called in Brazil - will generate annual revenue of approximately R$12 billion (US$2bn).
Source: SpaceMoney
