"Carnival is one of the biggest parties in the world, and an essential element of this unique moment is joy, which is also present in our commitment to bring entertainment and fun to people. We are part of this celebration by supporting the São Paulo Carnival for the third year in a row, which is also a unique opportunity to reach out to different audiences,” highlights Marcos Sabiá, CEO of galera.bet.
As in the last year, galera.bet is the master sponsor of the São Paulo Carnival. The contract, which is valid for four years, provides for the brand to be displayed in the parades at the Anhembi Sambódromo and at the Fábrica do Samba, where the costumes and floats for the parades are made. The company also has an exclusive VIP area at the Sambódromo.
In the last two years, investment has increased considerably compared to 2023, when the company had specific partnerships for the period, with the Camarote Bar Brahma (CBB) at the Anhembi Sambadrome, in the capital of São Paulo, and, in Bahia, with the Camarote Brahma Salvador.
In addition to being an official supporter of the São Paulo Carnival, galera.bet also sponsors the Ferroviária women's soccer team, a traditional team in the sport. In the betting sector, the company is at the forefront of discussions on the process of regulating sports betting in the country and on the topic of responsible gaming.
Previously, the company promoted the '1st Forum on Awareness and Protection of Online Gamblers' last year in São Paulo. In addition, it was the only Brazilian online betting operator to participate in a conference organized by the International Olympic Committee (IOC) and UEFA to discuss the impact of match-fixing in sports.
Source: GMB
