Inspired Entertainment, a leading provider of gaming content, systems, and solutions, made its mark at ICE, where it showcased its latest innovations. Attendees had the opportunity to experience a wide range of engaging gaming products and solutions at booth 3Q40, located in Hall 3.
The Hybrid Dealer was one of the highlights of the event. One of the main attractions of the exhibition, an innovative category created by the company to provide branded tabletop and gameshow content for online games. The Hybrid Dealer addressed common challenges associated with live dealer products by combining physical and digital elements to offer operators unprecedented customization and branding options, eliminating the need for studios. With RNG-generated game outcomes and 24/7 scheduled action, the games featured rotating hosts to keep players engaged.
During the event, the company unveiled its latest addition to the Hybrid Dealer portfolio: Roulette 4 Ball Extra Bet™, reinforcing its commitment to delivering unique experiences through advanced technology, enhancing operator portfolios, and increasing player engagement.
GMB - What is Inspired Entertainment bringing here to ICE Barcelona this year?
Nick Weil - We have a lot to show this year. Every time we attend ICE, we’re excited to present something new. The highlight for us this week is the new components of our Hybrid Dealer program. It’s an alternative to live dealer for customers who want the live dealer experience without the additional complications.
We're showing a new version of Four-Ball Roulette, which is similar to roulette with a bonus wheel, and we’re really excited about how it reflects the future development of the Hybrid Dealer category. In addition to that, we’ve got a lot of new games in our interactive category and plenty of new products in our retail section, including new games and cabinets.
We’re really excited about our growth into new markets as well.
What are your thoughts on this massive addition of ICE in Barcelona?
I absolutely love having ICE here in Barcelona. This is probably my tenth ICE event, and although I’ve always loved London, this is my first time in Barcelona. I had a fantastic time being a tourist this weekend before the show.
The city is wonderful, and I’m already looking forward to future editions. And, of course, the food is amazing—I’m always happy to come back for that!
What are the Inspired Entertainment’s plans for Brazil and Latin America. What are your goals for the region this year?
We’re thrilled with the growth of the Latin American market. Brazil, in particular, is a key part of Inspired Entertainment, Inc.’s development strategy for 2025 and beyond.
As you know, the Latin American market went live on January 1st, and we are looking forward to expanding further into Brazil and other exciting markets in the region, such as Colombia, Peru, and Mexico. We believe that, within the next three years, Latin America will play a crucial role in Inspired Entertainment, Inc.’s business, and we’re eager to be a part of that journey.
Is Inspired Entertainment planning to attend the upcoming events in Rio and São Paulo, such as SBC Summit and BiS SiGMA?
Sure! I never miss an opportunity to visit Rio, so we’ll have a presence both at SBC in Rio and at SiGMA in São Paulo. I’m always excited to return and, of course, work on my Portuguese too!
Source: Exclusive GMB
