At ICE Barcelona, PayBrokers launched a new tool, PB Check, which integrates KYC and geolocation technology into the company’s complete payments ecosystem.
With PayBrokers’ new solution, its partners can count on:
* CPF validation.
* Document verification.
* Facial recognition.
* Reports on compliance with AML (Anti-Money Laundering) policies.
* Geolocation.
The platform is designed to make the user journey fluid and frictionless, ensuring full alignment with regulatory requirements and creating a safer and more efficient ecosystem for operators and users.
GMB - What is your assessment of the current situation in the iGaming sector globally?
Edson Lenzi - We are at yet another ICE, this time in Barcelona. The changes in Brazil, in particular, have made the country the "apple of the eye" of the gaming market worldwide. There is a very strong presence of Brazilians at ICE once again. With the regulation, the market is reacting well. We need to unite the players who comply with the rules to combat the illegal websites that continue to operate in Brazil, causing harm to society. Regulation requires greater unity among players to deal with these challenges.
How was PayBrokers' full adherence to the regulations and the requirements of the Central Bank?
Paybrokers already has a payment institution authorized by the Central Bank and is a participant in Pix. This facilitated the adaptation, which was planned and without major friction. However, operators faced resistance, especially related to KYC (Know Your Customer) and other procedures. We are launching products to help with the conversion to the regulated market, including tools to facilitate Face ID and data verification, which initially caused difficulties for some users.
In this turning point, we know that many users had problems with KYC and difficulties with Face ID and data confirmation. Is this water under the bridge?
Not yet, because we are in the first month of regulation and many things are being adjusted. The initial volume was smaller, but the market is adapting to this resistance. Other attitudes, such as withdrawing amounts at any time, created a new dynamic for operators. KYC problems in the first few days were greater, but the market is adjusting and managing to comply with all the rules satisfactorily.
Did this require PayBrokers to develop new tools or make adjustments to the platform?
We developed tools such as KYC and Face ID to help operators who wanted to use them and offer a unique integration in the payment ecosystem.
How are PayBrokers' other businesses doing, especially in the Brazilian lottery market?
State lotteries have been growing month by month, and we are operating very well in the states where we have already obtained accreditation. Other states are still studying regulations. This is our main niche, and we remain focused on evolving in this segment.
What are PayBrokers' plans for the first half of the year?
Our goal is to recover the volume of the past, with a regulated market that adds much more value. Growth will return and we are seeing operators recover their performance after the initial drop in the transition. We also have new plans involving credit and additional features in the ecosystem, including the launch of an application for opening accounts and other facilities, aimed at players in the ecosystem.
When will these new features be presented? At SBC Rio or at BiS SiGMA in São Paulo?
We will have launches for both events. In São Paulo and Rio de Janeiro, we will present important new features.
Source: Exclusive GMB
