“As captain and number 7 of his club, Hulk is known for being a player who carries enormous responsibility. Thus, the star player becomes the perfect name to promote to the public the message that sports betting and online games exist for fun and entertainment, but that they also require a lot of responsibility and awareness,” says Talita Lacerda, Executive Director of Operations at Ana Gaming, the company that controls the 7K brand.
The agreement between 7K and Hulk includes the athlete's continued participation in content to promote the brand. The actions planned for the partnership include the publication of videos and stories (Instagram, TikTok and X), photo shoots, videos, and an advertising campaign for TV and social media.
“Hulk is a prestigious athlete, with a consolidated and successful career. He has never shied away from responsibility, has always been aware of his importance to the team and, on the field, has made history, accumulating years of high performance. His profile is extremely aligned with the company, guided by commitment and quality delivery. We are very happy to have him with us,” adds Marco Túlio, CEO of the Ana Gaming group.
A top 5 ranking of the institutions that grew the most in the online environment in Brazil in 2024, with an increase in the annual variation of unique monthly visitors of 125%, 7K expands its protagonism in the betting sector by closing a deal with the top scorer of the Minas Gerais club, both in the history of the Libertadores and in the Brasileirão by points.
Throughout his career, Hulk has played in countries such as Portugal, Russia, China and Japan; has won more than 20 titles and played for the Brazilian National Team for eight seasons. In addition to the striker, 7K also has the star Neto as its ambassador and sponsors two Série A clubs: Vitória and Mirassol.
In the market for two years, 7k offers its users a broad scenario, which includes several sports, such as soccer, basketball, tennis, volleyball and eSports. With innovation and professionalism, the site has an intuitive platform, which allows betting on live events, in addition to offering a wide variety of pre-match betting options.
On the national scene, the platform has sponsored the Brazilian Volleyball Confederation, with naming rights in the Superliga, the Brazilian Beach Volleyball Circuit, the Super Cup and the Copa Brasil. In soccer, it sponsors the Série A clubs Vitória and Mirassol, but has also printed the shirts of Novorizontino, Brusque and Athletic, in addition to having the star Neto as its ambassador.
Source: GMB
