With the arrival of the former multi-champion athlete and current commentator and presenter for Grupo Globo, KTO reinforces its humanized communication strategy, with a light and fun approach that helps promote a safe and responsible gaming experience.
With the partnership, KTO will have Denílson as the protagonist of advertising campaigns, events and content for social networks. It will also be one of the master sponsors of the Denílson Show channel on YouTube, with exposure of its brand in podcasts, videos and special series.
“I am very happy and excited about the new partnership with KTO, and also about the new phase of the segment, now with the regulated market in Brazil. I have been following and admiring KTO's work for some time and that is why I chose to experience this new phase with a brand that has everything to do with me,” says Denilson.
Along with Denílson, KTO incorporates at least three other influencers who have more than 17 million followers on social media: Chico Garcia, Jackson Follmann and the profile “Se Ficar Puto É Pior”. They produce proprietary content for their digital profiles and participate in person in events and recordings of the brand's campaigns.
“Denílson's story, image and personality represent KTO's values ??very well, and reinforce the positioning of a brand that has always been guided by the game responsible for light and fun communication, typical of our community. As one of the first companies to obtain a definitive operating license in Brazil, we are committed to maintaining this approach, promoting a safe environment for responsible entertainment,” highlights the Head of Marketing and Ccreativity at KTO Brazil, Andreas Müller.
Founded in 2018 with the goal of transforming the sports betting universe in Brazil, KTO – Know the Odds, offers a straightforward betting platform for sports enthusiasts. It operates in the betting markets for various sports, in addition to special promotions and interactive online entertainment.
KTO is committed to promoting a reliable, safe and committed gaming experience for those who want to have fun responsibly. Visit: kto.bet.br.
Source: GMB
