As part of the agreement, nVenue will integrate OddsMatrix’s Fast Markets into its data aggregation platform, with a focus on soccer, and distribute them to its well-established customers, including major operator brands and suppliers in the US and internationally.
OddsMatrix launched Fast Markets in time for the start of the 2023-24 soccer season, enabling operators to offer a range of real-time, instant betting options across a variety of individual game moments.
Fast Markets supply leading sportsbooks with a wide range of in-game, time-driven soccer betting options, providing brands with a further revenue stream across a range of top leagues.
Micro betting, popular in the regulated US sports betting market, is a high-frequency, low-price sports betting product. It is increasingly seen as a key driver to boosting in-play wagering across several sports, creating new opportunities for operators to differentiate, while attracting a new generation of customers who favour instant entertainment, both increasing player engagement and casual player spend.
Tor Skeie, CEO, OddsMatrix, said: “Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue."
“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”
Kelly Pracht, CEO and Co-Founder of nVenue, commented: “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology."
“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
With more than 1,300 employees across 15 offices in 15 countries serving 300+ customers worldwide including the regulated U.S. market, EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
nVenue is a global betting technology provider that delivers advanced live data solutions to operators and platform providers. Using proprietary machine learning and artificial intelligence, nVenue’s platform generates precise probabilities and odds for live betting markets.
The company’s technology powers thousands of micro-betting opportunities across basketball (NBA), baseball (MLB), motorsports (NASCAR), football (NFL) and other sports, while also delivering predictive content through live broadcasts and in-app experiences.
Source: GMB
