The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector.
The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.
Casino Platform recognised for excellence
SOFTSWISS' Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market.
The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
Innovative approach to marketing campaigns
SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company's 15th anniversary. The campaign showcased SOFTSWISS' impact, achievements, and industry contributions, reflecting creative spirit and innovative technologies.
"The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey," comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. "Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry."
SOFTSWISS' campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation.
‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.
Fonte: GMB
