GMB - What are the main news that Vpag has for this fair?
Bernardo Fraga - One of the main news that we present was our ambassador, Giorgian De Arrascaeta, a player very much considered in Brazil. Also, we officially launched our Affiliate Wallet, a digital account for the bettor, which will allow access to many operators and will be a central point within the industry.
Let's also find a revolution in traditional affiliate marketing. Our focus is on sharing recipes within a safe environment for the bettor, guaranteeing a sustainable model for the market.
Do you think it will adapt to the new regulated market?
Yes, we are already adapted. Let's do some time-restructuring work, follow all the CONAR cards and comply with the instructions of Annex 10. All of our time has been trained and is prepared to launch campaigns independently of the channel.
We created an internal system where everything needs to be validated before transportation. We know the sensitivity of two affiliates and, therefore, as we consider ourselves a serious and renowned affiliate in the market, we treat operators with the same level of trust. We are ready to offer the best that the market can provide.
In a very competitive market like Brazil, how do you differentiate Eightroom/ Vpag for your customers?
Our differences are in our digital wallet (Affiliate Wallet) and in our long experience. We are more than 18 years old in the affiliation market, which guarantees us renown and security. We have everything in place. We work mainly with recipe sharing and our main focus is on raising high quality users for our operators.
Also, all this happens within the Eightroom Group, which has enormous weight in the region. This set of factors positions us as a solid and trustworthy partner for operators.
What are the greatest opportunities and challenges for Vpag in the Brazilian market?
The main challenge here is the adaptation process of operators to new regulations. This creates an environment of uncertainty for a short period. But, as this transition phase is overcome (a storm), the market tends to stabilize.
On the other hand, we also see many opportunities. Without the prohibition of traditional recruitment mechanisms, such as first deposit bonuses, we are innovating in customer retention and acquisition strategies without depending on these incentives. Our objective is to work directly to retain two users and show the value of two operators to our clients.
How Vpag deals with sensitive issues such as responsible gaming, advertising and user protection?
Our data is protected and we follow all LGPD regulations. In relation to marketing, we rigorously follow CONAR's recommendations.
We develop our own campaign validation platform. Any affiliate or sub-affiliate who wishes to disclose a campaign must go through a compliance committee before verification. Let's make a big investment in training, and this is reflected in our reputation in the market.
What my colleague Rodrigo Alves mentioned in the last interview is true: we want to be the security partner for all operators in Brazil and guarantee a secure digital account for all bettors. This is our focus.
Will the company be present in BiS SiGMA in São Paulo?
With certainty! We are studying the best way to participate, but we will be at our main events in the sector. Now, our role is to consolidate our concept and presence within Brazil.
Source: Exclusive GMB
