VIE 14 DE MARZO DE 2025 - 12:37hs.
Significant impact on Brazilian market

VBET and BSOP sign the largest deal in poker history

The Brazilian Series of Poker (BSOP), the largest poker circuit in Latin America, has signed a historic sponsorship agreement with VBET, a global betting and entertainment company. As part of this unprecedented deal, VBET becomes the master sponsor of the BSOP, reinforcing its commitment to the poker community and the growing Brazilian market.

Recognized for attracting professional and amateur players from Brazil and around the world, the BSOP is one of the most prestigious series on the global poker circuit.

Meanwhile, VBET continues its rapid expansion in Brazil, driven by partnerships in major sporting events. One of them is the sponsorship of Botafogo, current champion of the Copa Libertadores and Brasileirão.

According to Devanir Campos, co-CEO of BSOP, VBET’s investment will have a significant impact on the Brazilian poker and betting market.

“This is the largest sponsorship deal for a poker event in history, and will certainly further accelerate the growth of an already expanding market. The partnership will allow the creation of larger events and new attractions, both in-person and digital,” he said.

This collaboration is designed to bring players and brands closer together. There will be a strong focus on brand activation, exclusive promotions and interactive experiences during BSOP events.

“Our goal is for this partnership to be long-lasting and bring exceptional results for both parties. Through creative activations, exclusive promotions and an enhanced poker experience, we hope to jointly drive the growth of this market,” commented a representative of VBET.

Finally, it is important to mention that the partnership will begin at the next Brazilian Poker Championship event, the BSOP São Paulo. The event will take place from March 13 to 19 at the WTC Sheraton.

Source: GMB