Who are the loyal players of live casino games?
Players who opt for live casino are looking for a more immersive and interactive experience, closer to the atmosphere of a physical casino. Interaction with real dealers and the realism of the gameplay are decisive factors in this format.
According to research by KTO, language plays a fundamental role in this context: 56.41% of gamblers prefer Brazilian dealers, and for 46.35% of them, choosing a dealer who speaks Portuguese is the main criterion when selecting games. In addition, factors such as high multipliers (31.16%) and the habit of playing familiar titles (15.19%) also influence the decision.
What games are preferred by live casino players?
Roulette is the preferred type of game among live casino gamblers. Next, we have game shows and craps tables. However, in terms of average value per bet, baccarat players invest the most, with average bets of almost R$90 (US$15.4) per game. Blackjack comes in second, while traditional roulette occupies third place, with average bets of R$30 (US$5.15) per round.
Another relevant aspect is the time players spend engaging. In roulette games alone, gamblers spend around 22 minutes a day, demonstrating a strong preference for immersive experiences.
This reveals that live casino players have a demanding profile, which prioritizes interactivity and familiarity in games. The strong preference for Brazilian dealers highlights the impact of personalizing the experience, which leads gamblers to consistently choose the same games, revealing a pattern of loyalty to their favorite titles.
What is the profile of quick play games players?
Fast-paced games, such as crash games and slot machines, stand out for their fast-paced rounds, intuitive mechanics, and high potential for instant winnings. Their accessibility is a differentiator, allowing players to bet quickly via their cell phone or computer, without the need for a structured environment, as in a live casino.
A striking characteristic of this category is the diversity of bettor profiles. A study by ENV Media on the profile of Brazilian female bettors revealed that slot machines are the favorite type of online casino game among women. Among all types of betting, slot machines are second only to sports betting.
Why are slots so popular?
To understand this preference, it is essential to analyze the profile of Brazilian gamblers. According to data from KTO, 7 out of 10 players prioritize easy-to-use interfaces, which favors slots. With just one click, the player can place their bet, and the result depends exclusively on luck, without the need for complex strategies.
Another decisive factor is the impact of promotions and bonuses, which not only influence the choice of games, but also user retention. According to an analysis by ENV, a player who receives cashback has an additional incentive to continue betting and this makes them keep their account active for longer.
Furthermore, the combination of simple mechanics and a variety of promotions means that many players are more likely to adopt an exploratory approach, without sticking to a single title. Unlike live casino games, where loyalty to a game or dealer is common, fast-paced game players are always looking for new experiences, driven by promotional offers and innovative themes.
What factors influence the perfect choice?
The decision between live casino games and quick play games is directly linked to the player's individual profile and preferences. While players looking for a more immersive and interactive experience tend to opt for live casino, those who prefer practicality, fast-paced rounds and greater accessibility find fast-paced games to be the best alternative.
In addition, factors such as language, familiarity with the game and promotions play crucial roles in the choice. In live casinos, the presence of Brazilian dealers and real-time interaction contribute to player loyalty. In fast-paced games, the convenience of playing a game on your cell phone, combined with bonuses, free spins and cashback are key elements, encouraging people to try out new titles and keep betting.
In the end, the "perfect" choice depends on each player's style of play, goals and expectations. With an increasingly competitive and dynamic market, players can choose and try out different types of games until they find the one that best suits their profile.
Source: Debora Nascentes - KTO Research Associate Jr.
