SÁB 15 DE MARZO DE 2025 - 21:57hs.
Multi-year deal

Sportradar and CBV enter exclusive partnership to elevate Brazilian volleyball

Sportradar, a leading global sports technology company, has announced a comprehensive, multi-year partnership with the Brazilian Volleyball Confederation (CBV). The new deal aims to boost Brazilian volleyball by modernizing statistical data collection, increasing fan engagement and combating corruption and match-fixing.

Starting this season, Sportradar will leverage computer vision to capture deep data from CBV matches and training sessions, on the beach and the court, to create detailed metrics and dynamic visualizations from every rally, point and match, providing teams and coaches with valuable insights that will contribute to the growth and success of Brazilian volleyball.

In collaboration with fellow CVB partner VolleyStation, Sportradar will implement several additional technology upgrades for the federation. These include a new Video Checking System at 22 training venues to improve officiating; a Brazilian Player Data Hub to track athlete development; and automated data collection and video production capabilities at the national team training center in Saquarema.

In addition, CBV will partner with Sportradar to safeguard more than 7,400 annual CBV competitions from corruption and match-fixing through Sportradar’s industry-leading Universal Fraud Detection System (UFDS) and educational workshops for athletes, administrators and referees.

“We are delighted CBV has selected Sportradar to transform sports performance for Brazilian volleyball,” said Sergio Floris, Managing Director Brazil, Sportradar. “Through this partnership, we are equipping CBV with the deep data and insights to identify the next generation of champions, as well as ensuring the integrity of their competitions.”

"The partnership with Sportradar yields important results, such as the implementation of the challenge system in all Superliga matches, bringing even more security and fairness to the games. In addition, the specific data of each athlete is a fundamental tool for the development of national volleyball," explained Jorge Bichara, Technical Director of CBV.

"We are pleased with our partnership with Sportradar through its portfolio of products and services to enhance CBV's technical, operational, and commercial efficiency. This is another important step in our ongoing efforts to improve the relationship between fans and the sport. The data provided by Sportradar will enable the development of new experiences for fans and new revenue opportunities for CBV," says Henrique Netto, CBV's Director of Marketing and New Business.

The CBV, one of the most successful sports confederations in Brazil, has won 14 Olympic medals in beach volleyball and 12 in indoor volleyball. Brazil is also the most successful team in the history of the Volleyball World League, capturing nine titles.

The Brazilian Volleyball Confederation (CBV) is the governing body of volleyball and beach volleyball in Brazil. Formed in 1954, its headquarters are in Barra da Tijuca, Rio de Janeiro, it has transformed Brazilian volleyball into a title-winning machine and a reference in management.

Sportradar Group, founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business.

As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, CONMEBOL and the Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

More information about Sportradar at www.sportradar.com .

Source: GMB