This is because, in addition to the achievement to operate in the national territory, available until December 2029, the company also secured a 10-year renewal for its online gaming license in Serbia, its home country. It is worth noting that this fact reaffirms long-term operational stability for investors, as it ensures continuous and reliable operations.
Other than that, the expansion of GMGI, in which Meridianbet is a part, is not just about operating on different continents, but about having a value chain in all the areas it operates. To this end, the group diversifies its gaming technology operation, operating in a vertically integrated model, and in the pursuit of developing options and tools to power its platforms.
It is in this scenario that Meridianbet is included in the betting market with great prominence, as it allows its customer the possibility of multiple proprietary payment solutions up to AI-driven risk management. This ensures cost efficiencies and a seamless user experience.
It is also important to note the horizontal growth of the organization, as the platform is not only investing in sports betting, but in casino, social and even eSports games. Understand more about Meridianbet's growth strategy below, in which we highlight some of the organization's main positives for 2025.
The technology and innovation that the betting market needs
Being considered a technological powerhouse, Meridianbet is an experienced group in the sports betting and online gaming market. Currently, the organization is operating in 19 countries. Whether in Europe, South America or Africa, the company has as one of its differentials the search for constant innovation to make its customer's experience more pleasant.
For better idea, the company uses proprietary software with scalable systems. With this, it is possible that the platform will be able to operate in several countries with an omnichannel approach, including retail, desktop, online and mobile.
In addition, in 2025 Meridianbet was the first company in the betting market to receive the Global Reference Page recognition from Oracle, a global leader in enterprise technology that powers the world's leading businesses.
This recognition underscores the company's leadership in personalized marketing, sales funnel automation, engagement, and usability for its players, all with the use of Artificial Intelligence. As such, the company has set a new standard for global competition.
From there, the A.I. Recommends option, available on the Meridianbet platform, comes in with great prominence. In order to offer a better understanding, the tool adapts casino game and sports betting suggestions based on each player's individual behavior. In this way, the model has already generated an increase of more than 10% in engagement and boosted new interactions by 9%.
It is also important to note that Meridianbet CEO Zoran Milosevic recently announced that he is on the hunt for Israeli partners, who consistently lead among high-tech regions.
"Israel's entrepreneurial spirit and emerging technological advancements align perfectly with Meridianbet's vision. We are actively seeking out Israeli partners, from AI startups revolutionizing user personalization to fintech companies optimizing secure and seamless transactions."
Meridianbet's global expansion strategy
By continuing to comply with recent government regulations in the betting market, Meridianbet has come out ahead of numerous organizations in the sector because it is already familiar with the process. This is because there are already two decades of experience in the field and almost 20 countries with platform services.
During the ICR 2025 conference, Meridianbet's CEO himself, Zoran commented on the achievement of being in yet another regulated market:
"Brazil represents an extraordinary market opportunity, and secures this license position at Meridianbet to deliver substantial value. With our proprietary technology and proven operational expertise, we are poised to make a significant impact on the country's growing regulated gaming landscape."
At SBC Rio, Elder Caturani, CEO of Meridianbet Brasil, highlighted the request for a license for the organization's operation, which covered the sports betting and iGaming market under the national unified licensing system. For him, the transition and the requests requested by the government were made in an efficient and structured way, and there was also clear communication to users about the updates.
At this time, the company is also waiting to finalize licensing in Ontario and New Jersey, in addition to targeting other regions in the US (e.g., Pennsylvania, West Virginia, Michigan, Connecticut) and Europe, such as Romania and Croatia, for expansion.
It is worth noting that GMGI is already present in North America, as Expanse Studios, which is part of the same ecosystem as Meridianbet, recently integrated with its second major social casino operator in the country. This is another milestone in the group's rapid expansion.
Organization numbers
Meridianbet also sees its growth in relation to turnover figures. For better idea, Golden Matrix Group Inc. (NASDAQ: GMGI), in which the organization is a part, presented to an audience of investors, at the ICR 2025 Conference, a growth record of 61% compared to the previous year, reaching US$ 163 million.
In addition, with the arrival in newly regulated markets, the scenario is very optimistic for the organization, since, according to H2 Gambling Capital, Brazil alone is projected to generate US$ 5.6 billion in gross gaming revenue (GGR) by 2025, in addition to representing the seventh largest iGaming market in the world.
Ontario's betting market generated $3.0 billion in 2024, up 32% from last year. It is also worth noting that, according to the New Jersey Department of Law & Public Safety, the NJ market also saw a 9% increase in 2024, having $6.3 billion.
The rapid growth of this large sector is primarily attributed to the continued legalization of gambling in emerging markets, rapid urbanization, the increasing use of social media, among other factors.
Other than that, Meridianbet's own CEO, Zoran Milosevic, commented in a recent interview that he is optimistic that platforms in the area will still have a greater increase for the next 25 years.
Moving on to other data, Meridianbet also had interesting new records. Among them, the main ones are:
*Total user deposits increased to $62 million (up 13%);
*23% increase in new online registrations;
*Total revenues of $356.4 million (up 21%);
*Casino GGR margin +100bps;
*Sports betting revenue increased 7.4% y/y.
Future prospects
With a 2025 that started very positive for Meridianbet in which it won its definitive license to operate in one of the most important key markets for its growth, the organization is positive about its expansion into the national territory and the conquest of the Brazilian user.
For better idea, in January alone, the company has already shown a 23% increase in its monthly revenue. In addition, other interesting indicators of success are the arrival of new users to the platform, at 7.5% + y/y, and the number of tickets inserted within casino games, which rose by about 9.1% y/y.
With this in mind, reports already point to revenue for 2025 of US$ 187.5 million, up 25% y/y. Growth is also projected for 2026 and 2027 of 20% y/y.
In this way, the organization already has several initiatives to continue investments for technology in the betting market and casino games.
Some, already announced by the company's CEO himself, are the continued use of AI to improve player monetization and improve operating margins through efficiency. This should further contribute to its expansion and the arrival of new users who prioritize entertainment and comfort.
For investors looking for growth opportunities in the global gaming industry, GMGI offers a unique opportunity to move by combining innovative technology, multiple growth vectors, and a strong presence in key global markets.
If you are interested in more updates, visit the Group's Investor Relations page or follow us on social media.
https://x.com/meridianbet_br
Source: GMB
