GMB – What were MC Games’ objectives at SBC Rio?
Carlos Alberto Silva – At SBC RIO 2025, MCGames.bet presented itself as one of the platforms already authorized in the Brazilian market, bringing innovations that enhance user experience and engagement. We launched new gamification programs to transform our users’ daily journey.
Additionally, we have improved our loyalty program, offering exclusive benefits to our players. Every day, we advance with solutions for risk management and a more robust anti-fraud system, ensuring greater security and transparency for both players and the market.
How has MC Games adapted to new regulations and certification processes in the Brazilian market? What is your assessment of the start of formal operations in the country?
We believe that regulation is essential for the professionalization of the market, player safety, job creation, and government revenue, which contributes to Brazil’s social development.
From the beginning, we have prepared to meet all legal requirements, hiring the most experienced team and working with the best partners to ensure our compliance is always aligned with the rules set by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF).
Our assessment of the start of regulated operations is positive, as it creates a scenario with greater predictability, legal security, and healthy competition. Naturally, a newly regulated industry in Brazil comes with various challenges, including those for the federal government, which has consistently shown attention, openness to technical dialogue, and a commitment to addressing and standardizing all critical aspects.
Of course, challenges remain, such as the speed of adaptation and the control of the entire regulated market. Other issues include balancing taxation with the sustainability of the industry. However, we believe regulation will bring long-term benefits to both the sector and Brazilian players.
In such a competitive region, what unique products or services does your company offer to capture the Brazilian betting and iGaming market?
Understanding the competitiveness of the market, we focus on creativity in a responsible way. With a strategic approach, we always prioritize security and healthy entertainment. Our main differentiators include:
* Careful selection of influencers and brand ambassadors – We ensure that all partners align with our values and commitments to responsible gaming.
We conduct a thorough analysis of each influencer’s history and conduct, considering their reputation, transparency, and adherence to market best practices.
Our goal is to work with professionals who promote entertainment ethically, avoiding associations with improper practices or behaviors that could compromise the industry's integrity.
Through this influence, we aim to inspire players to adopt responsible behavior and set positive examples within the community. This ensures that our campaigns and communications reinforce MC Games’ commitment to a safe, reliable, and trustworthy betting environment.
* Tailored promotions, events, and campaigns – We incorporate elements of regional and national culture into our platform, ensuring full alignment with the Brazilian audience.
* Premium customer support – Our team is specifically trained to provide fast and humanized support, including live chat and all communication channels required by SPA.
* Investment in technology and usability – Our platform is lightweight, intuitive, and fast, providing a seamless browsing experience on both desktop and mobile.
* Gamification and rewards – We offer tournaments and daily challenges that transform each bet into a unique experience tailored to the user's profile.
* Transparency and reliability – We are committed to best practices in responsible gaming and strict compliance, ensuring a secure and trustworthy environment.
On this topic, how is MC Games addressing sensitive issues like responsible gaming, advertising, and user protection in Brazil?
For us, responsible gaming is not just a regulatory requirement — it’s a commitment. MC Games takes an active approach to player protection, investing in tools and education for safe gaming. We have implemented customizable deposit limits, self-exclusion options, and risk behavior alerts. Additionally, our system detects patterns of compulsive gambling and directs users to specialized help.
Regarding advertising, we follow the strictest guidelines, avoiding any appeal to minors and ensuring transparency in our communications.
Furthermore, we support initiatives that educate users about responsible gaming and promote content that reinforces the importance of conscious betting. Our goal is to maintain a sustainable ecosystem where entertainment is always paired with responsibility.
What do you see as the biggest opportunities and challenges in Brazil? What is your vision for the future of iGaming and sports betting in the country?
Brazil is just beginning its journey in the betting industry. With regulation, we see great opportunities for companies that know how to adapt, innovate, and offer a differentiated service—creating jobs and generating tax revenue that will contribute to Brazil’s social development.
The key opportunities lie in the expansion of the regulated market, the growth of live betting, and the integration of new technologies to enhance security and user experience. The challenges include achieving a balanced tax structure, maintaining a stable regulatory environment, and educating the public about responsible gaming.
Brazil is establishing itself as one of the world’s largest iGaming markets, with a competitive, transparent, and sustainable ecosystem. MCGames.bet.br is fully prepared to be a leader in this new era, always offering users the best and safest entertainment experience.
Source: Exclusive GMB
