Games Magazine Brasil - Playson recently launched in Brazil and Peru. What is your view of the current LatAm landscape?
Vsevolod Lapin - The Latin American gaming landscape is ablaze with opportunity. Operators eager to capitalize on this dynamic market, however, face a complex puzzle. How can they successfully navigate diverse player preferences, decipher evolving regulatory frameworks, and create truly compelling products? A provider must empower its partners to not just participate, but carve a distinct presence, in the competitive LatAm arena.
With a suite of more than 85 beautiful and successful slot games, player-centric philosophy, cutting-edge technology, and a deep respect for the region's cultural fabric, we are ready to redefine the LatAm gaming experience and deliver #MORE to our partners in markets such as Brazil and Peru.
Can you share how your #MORE brand slogan applies to LatAm operators?
Our tagline GET #MORE is a promise to deliver more value, engagement, and business growth to operators. At Playson, we are about more than just games. We push beyond expectations to deliver high-performance content and advanced promotional tools while taking a deeply personalized approach to operator collaboration.
Our partnerships are not viewed as business transactions but long-term, trust-based relationships, through which we work hand-in-hand with operators to create winning strategies for market success. We are dedicated to elevating our LatAm clients’ experience in several ways.
Our xPlatform ensures full regulatory compliance, adhering to local licensing rules while maintaining high-performance gameplay even during the highest activity peaks. Secondly, we offer a suite of localized and powerful promotional tools and network promotions, all designed to boost player engagement and retention.
Our customized marketing support means we can work closely with each partner to develop tailored campaigns that resonate with local audiences and drive success.
How are you tailoring your content to position partners for success in the region’s regulated markets?
Playson recognizes that a one-size-fits-all approach to content simply won't cut it in LatAm. Our content strategy is carefully tailored to resonate with the specific tastes of players in these diverse markets. We take the next step in player engagement to power more revenue for our partners, with tailored retention campaigns to help operators maximize their player lifetime value and brand loyalty in a targeted way. We will be investing heavily in the expansion of our portfolio with mechanics that are tailored to LatAm preferences.
Market-driven mechanics are at the forefront, with popular features like Hold and Win, and feature-rich and mobile fast-paced gameplay taking center stage. These engaging mechanics, proven to drive player excitement and retention, form the core of our LatAm offering. Crucially, recognizing the dominance of mobile gaming in the region, we optimize all our titles for seamless cross-device play.
This ensures a smooth and enjoyable experience for players regardless of their chosen device, maximizing accessibility and engagement in an area where connectivity is not always reliable.
What opportunities and challenges can Playson help operators navigate?
Operating in LatAm presents both significant opportunities and distinct challenges. The market's rapid growth and expanding player base offer immense potential for operators. However, navigating how to stand out can be a key hurdle. Playson addresses these challenges head-on.
Our xPlatform solution allows operators to seamlessly integrate certified games across multiple jurisdictions, minimizing regulatory headaches and ensuring a smooth and compliant launch. This commitment to compliance provides them with the confidence to expand their reach across LatAm without unnecessary risk.
We have a reputation for close collaboration with global partners and a track record of supporting them in launching in emerging markets. This expertise will now be put to use in LatAm, particularly in Brazil and Peru where we are approved providers.
Our dedicated teams for the region understand its unique position and complexities. We plan to expand in Brazil, Peru, and Colombia going forward with a line-up of strategic operator collaborations while strengthening our brand presence with promotions, social engagement, and industry events.
Source: Exclusive GMB
