With the need for new market adaptations and the reinforcement of security systems, the rules of the regulated market have also turned their attention to the experience of bettors, including guaranteeing rights to players, by prohibiting, for example, misleading advertising or advertising for minors, in addition to establishing that betting sites must prevent registration or limit access to people with a medically proven diagnosis of gambling addiction, among other points.
In this sense, João Fraga, CEO of Paag, a techfin that develops solutions for the iGaming market, also highlights the broad services that must be taken into account with the well-being of the consumer in mind, also ensuring customer loyalty.
“User experience is a decisive factor in player retention. In the betting market, where there are multiple options available, any difficulty in registering, depositing, withdrawing or navigating can lead the player to abandon the platform. If the player finds a smooth and reliable process, the chance of them continuing to bet increases significantly. Speed, security and efficient support are essential to guarantee this experience,” comments the specialist.
The technological solutions presented by Paag aim to ensure greater security and less friction for bettors, with the development of products that reinforce issues such as protection against fraud without harming legitimate players and instant payments with high conversion rates, including ease of registration for bets. The company also offers services such as specialized support, 24 hours a day, 7 days a week.
“The biggest challenge for bookmakers is to ensure a fast, safe and bureaucracy-free flow. The player expects: Fast registration and KYC verification; Instant deposits and withdrawals; Agile and effective support. If any of these steps fail, the bookmaker loses customers. The solution lies in strategic partnerships that guarantee efficiency and conversion,” adds Fraga.
Source: GMB
