GMB - How has Salsa been behaving during this transition period, now that the market is regulated, to ensure that its customers continue to use the platform?
Cathiussa Canez - I believe that the most important thing in our scenario today is the customer journey after they join and integrate with us. We always seek to work in partnership, together with the operator and the provider so that we can understand all of their needs and be more assertive.
In addition to the relationship, which I think is very important, we also work with promotional incentive actions. And not only in terms of retaining operator customers, but also users, due to the competition we have, especially today in Brazil, with regulation. We focus on the issue of relationships, partnerships and promotions, which I personally believe is the best way for everyone to prosper in the market, especially in this current scenario that we are living in, with some uncertainties that contemplate the regulated market.
How can we meet the expectations of operators with so many cultural differences and understand their needs?
The best way is to get to know the operator and their profile. Once we understand the state, cultural issues and their focus, we can be assertive. That is why I reiterate the issue of partnership. The relationship allows us to get to know the customer, and thus we can be assertive in our marketing actions.
Is it also necessary to understand the end customer in order to meet these needs with the Salsa Gator platform and games?
Exactly, especially because we have a lot of cultural differences within Brazil, and this is important to know. Today, Salsa works with a variety of customers. So, of course, we have operators who work with certain categories of games. We need to know the customer, the end user and the seasonality in order to be assertive in our actions.
When taking care of the support area, that question always comes up: is there a need for technical support or is the platform so stable and the operator so used to it that this is a minimum requirement?
Support is essential. When we talk about technical support, we are not necessarily talking about errors or problems. Technical support provides support. We make several configurations and limit adjustments. Support is extremely necessary, because we talk about questions, support and improvements. In addition, Salsa is a company with Brazilian DNA. Our service is in Portuguese, with Brazilians. This is also very important for cultural reasons.
What can operators expect from Salsa and what can operators who are not with Salsa expect when approaching you?
Salsa's unique feature is its Brazilian DNA, with all Brazilian employees. This already puts us a few points ahead. We have an entire ecosystem in which we work, understanding the platform, provider and operator side, as an aggregator. This ecosystem, combined with the Brazilian DNA, is a differentiator. In addition, we cultivate the customer journey a lot, from the moment of integration, with monitoring and maintenance in all aspects: platform, game provider and aggregator. This is our competitive edge in the market.
Source: Exclusive GMB
