The event also reinforced brands' confidence in the new regulated environment, which allows for greater investment predictability, expands possibilities for strategic partnerships, and strengthens market credibility.
The end of the gray area brought an essential advancement for the sector's consolidation. With clear rules, companies now have a more precise understanding of their responsibilities, from the payment of licensing fees to the implementation of strict security and fraud prevention guidelines.
This includes requirements such as facial recognition for bettors, the involvement of accredited certification entities, and financial monitoring mechanisms. These measures ensure greater transparency and make it more difficult for illegal operators to act, protecting both consumers and the integrity of the industry.
Regulation has also expanded responsible gaming requirements. Industry companies have adopted more structured policies to mitigate risky behavior, with tools such as self-exclusion, time and betting limits, and continuous user behavior monitoring.
Some operators, like EstrelaBet, have partnered with academic institutions to offer free psychological support to players seeking help or identified as vulnerable. These initiatives demonstrate a broader industry movement toward self-regulation and the creation of a safer environment for bettors.
Another key point highlighted at the SBC Summit Rio 2025 was how regulation has impacted the sector’s entire operation. There are now stricter rules for public communication, and regulatory requirements also influence the implementation of anti-fraud technologies, the improvement of compliance processes, and the adoption of mechanisms that ensure game integrity.
Previously, the Brazilian market largely depended on imported solutions adapted from other countries. Today, there is a growing movement toward developing technologies and services specifically designed to meet national regulatory requirements. Many of these solutions were showcased at the event, demonstrating how the market has been investing to meet new standards and strengthen its credibility.
The SBC Summit Rio 2025 symbolized this new phase, where companies differentiate themselves increasingly through their commitment to best practices. The event highlighted a more competitive but also more qualified market, where innovation and responsibility go hand in hand.
While there were once legal uncertainties and operational doubts, today's landscape allows for more structured growth, where standout brands are those that adopt a sustainable business model and are committed to regulatory compliance.
Looking ahead, the sector is expected to continue evolving, improving its operations, and strengthening compliance practices. Brazilian regulation creates a healthier environment for companies, consumers, and even the government, which now has concrete data on revenue generation and the economic impact of iGaming in the country.
Challenges remain, especially in combating illegal operations, but regulatory advancements have already brought visible benefits and paved the way for a more mature and responsible market.
Ultimately, the SBC Summit Rio 2025 reinforced that in a regulated market, there is plenty of room for the industry to thrive, and the best bets are on transparency, innovation, and responsibility.
Fellipe Fraga
Chief Business Officer (CBO) and Head of Institutional Relations at EstrelaBet. Holds a Law degree from PUC Minas, with a specialization in Public Law from UNESA. He has extensive experience in Public, Electoral, and International Law. He was a founding member of the Superior Sports Court of American Football (STJD-FA) and served on the Sports Law Commission of the Brazilian Bar Association (OAB-MG).
