GMB - What were Legitimuz’s objectives at SBC Rio?
Kayky Janiszewski - Have you ever heard the phrase "You can never have too many customers"? Today, we have over 50% of the federally regulated market operating with us. At the event, we are showcasing our innovative solutions and strengthening relationships with our clients. Seeing people in person is always great! Usually, Brazilian trade shows have a stronger presence of our clients compared to international ones, as they are closer and more convenient for bringing the team. For us, it’s important to be close to them as well as to those looking to enter the Brazilian market.
You mentioned that 50% of the regulated market is with Legitimuz. How do you evaluate these first months of operation in Brazil?
I believe the market has matured significantly. Operators are learning how to work with the new requirements. Everyone has adapted quickly in areas like KYC, Pix regulations, responsible gaming, fraud prevention, and sportsbook operations. There has been remarkable growth in maturity among operators.
There is still a lot of talk about friction and loss of registrations. Legitimuz has been a big help in this area because we have a vast database of documents that ensures operators don’t lose customers during the onboarding process.
Has document reuse been the key differentiator for Legitimuz?
Exactly. Many operators seek out Legitimuz because they struggle with registration losses. Imagine that you sign up with one of our 70+ clients. If you then access another platform that also uses Legitimuz, you don’t need to submit your documents again — just a selfie. Everything is 100% in compliance with the General Data Protection Law (LGPD), with consent and a legal basis of legitimate interest. Our biggest differentiator is ensuring that operators get the maximum return on every cent invested in marketing.
Beyond this, what has Legitimuz done in terms of Responsible Gaming? What policies have been implemented to contribute to the gaming ecosystem?
The first step in promoting Responsible Gaming is prohibiting underage players. We have advanced facial recognition systems that perform age detection and cross-check information with government databases, such as Receita Federal, to verify whether a CPF belongs to a legal-age individual and is in good standing.
Additionally, we conduct an income study to analyze whether a bettor's financial transaction history aligns with their declared income. I see Responsible Gaming as being directly connected to anti-money laundering efforts. Sometimes, a person spends far more than their income allows. This could indicate either an addiction or a suspicious source of money, and that’s a key concern in the sector.
How does Legitimuz stand out in an increasingly competitive market?
At the end of the day, what brings the most value to operators is conversion, maximizing every marketing dollar spent, and ensuring compliance with the regulations set by the Prizes and Betting Secretariat (SPA). We greatly admire SPA’s work, have a strong relationship with them, and are committed to delivering strict compliance with the established guidelines. Operators need a provider that offers both compliance and performance while ensuring a solid return on marketing investment.
What are Legitimuz’s plans for the coming months in the regulated market?
In the coming months, we plan to focus more on Responsible Gaming solutions, addiction prevention, and anti-money laundering measures. We want to bring new innovations to the market.
Will these innovations be presented at BiS SiGMA in April?
Most likely, yes! We will have some exciting news for you.
Source: Exclusive GMB
