Medeiros contributed to the construction and growth of the BetPass brand in Brazil, where he entered into 2023 as Business Development Manager. Last January, he was promoted to Head of Business Development ans now the time has come to face a new challenge for him.
“I begin a challenging journey with the goal of establishing ESA Gaming's presence in Brazil, bringing non-traditional and innovative content to further increase the portfolio of games available in the Brazilian market!,” says the executive.
“It is an honor to be responsible for this introduction and I hope that our presence in Brazil will be full of new partnerships with operators and providers, bringing greater intelligence and focus on player retention and conversión,” he added.
Rodrigo Medeiros will be at BiS SiGMA Americas to exchange experiences and demonstrate how ESA Gaming solutions can help Brazilian operators and providers with retention and acquisition at this important time of regulation and rebuilding the player base.
The executive will demonstrate how the brand can increase cross-selling between Sportsbooks and Casino by up to 20% using the EasySwipe™ Widget, its proprietary games, and the Gaming Aggregator System (GAS), which allows access to games from over 70 providers through just one integration.
Established in 2009 ESA Gaming is a boutique independent provider of high performing gaming products. Known for its content aggregator and poker, ESA has switched its focus to mobile in more recent times.
EasySwipe™ is a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks allowing users to enjoy the best quality casino games without disrupting the sports betting experience.
The games' proven cross-selling capacity, without cannibalisation, helps sportsbooks to prolong brand loyalty and add revenue.
Source: GMB
