This timely partnership – which also includes a range of Opta- and AI powered services to help Concacaf grow audiences and revenues – resonates with the growing enthusiasm for and expansion of the sport throughout the region and globally.
Under the agreement, Stats Perform has exclusive official rights to collect in-venue data for provision to the media markets across Concacaf competitions, in addition to the betting-related data rights and comprehensive package of live audiovisual streams. In the United States, distribution to licensed global sportsbooks and betting partners will be managed by Stats Perform’s reseller, SportsContentCo.
Sportsbooks offering Concacaf betting-related streaming will be able to leverage Stats Perform’s cutting-edge AI to deliver a layer of augmented betting experiences within the game video to their users. These include advanced features to make the watching and betting experience more informative and interactive, such as the award-winning AI-powered Instant Highlights and Opta Interactive Stats Overlays.
Stats Perform’s Opta and OptaAI teams will also be providing Concacaf with official data feeds, editorial services and the new Opta Live match analysis tool, part of OptaAI Studio, to power even more captivating storytelling across official Concacaf sites and media channels.
Concacaf will also be among the first organisations to adopt Stats Perform’s AI-powered automated Opta Stories, Opta Stream and Opta Points tools to expand their sponsorable inventory, demonstrating its dedication to delivering innovative and high-quality, data-driven solutions that elevate the experience for fans and partners alike.
Philippe Moggio, Concacaf General Secretary, said: “We are excited to partner with Stats Perform, a highly trusted global leader in sports AI and technology. Their expertise and powerful tools will support our effort to elevate the game and engage fans, sponsors, and media partners in new and innovative ways.”
Steve Xeller, Chief Revenue Officer at Stats Perform, commented: “We are delighted to add Concacaf’s high quality competitions to our Bet LiveStreams and official data packages, and to support the federation’s audience and revenue growth with our AI and Opta content services during a really exciting period for men’s and women’s soccer in the region.”
The Concacaf competitions join thousands of other premium, well-timed professional men’s and women’s football competitions in Stats Perform’s Bet LiveStreams and official data offering, including LaLiga, alongside multiple popular properties from the world’s biggest betting sports like WTA tennis, FIBA and NBL basketball, ICC Cricket, FIVB Volleyball and BWF Badminton.
Stats Perform is the market leader in sports tech providing the most trusted sports data and the latest advancements in applying AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience. The company collects the most detailed sports data to create new experiences across sports.
Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software.
SportsContentCo is the exclusive reseller of Stats Perform premium sports betting content to licensed sportsbooks in the United?States.
More information at www.StatsPerform.com or www.SportsContentCo.com.
Source: GMB
