Betnacional fans at Lollapalooza will enjoy interactive quiz, games, personalized gifts, and a VIP area
As aligned with the brand’s core business, Betnacional’s activations at Lollapalooza will be centered around gaming. Various entertainment machines will be placed in one of the company’s dedicated spaces, including:
Interactive Quiz: Trivia questions about Lollapalooza, which will celebrate its 12th edition in 2025.
Claw Machine: Customized prizes featuring Betnacional’s visual identity for participants to grab.
Battleship Game: A classic competitive game where participants try to sink their opponent’s ships.
According to Betnacional, all these games will offer exclusive prizes.
In another space, located in front of the Perry Stage, Lollapalooza attendees can visit Betnacional’s customization stations to personalize stickers as festival-themed accessories.
Finally, the largest of the three areas will offer visitors shoulder bags featuring Betnacional’s iconography—granted they correctly answer questions about Lollapalooza’s history.
Those who participate in more activities will have the chance to win items such as sunglass lanyards, protective boots (for keeping shoes clean from the racetrack mud), and pins with various cultural themes.
Betnacional will also feature a VIP area, where the brand’s guests will enjoy a privileged view of the Samsung and Mike’s stages. This space will also allow visitors to interact with content creators working with the company, take photos, and access an exclusive food and drink menu.
It’s important to note that, in compliance with Brazilian age regulations, all Betnacional spaces at Lollapalooza will be restricted to attendees aged 18 and over.
Interaction with influencers
Content creators and public figures will be present at Betnacional’s space, engaging with the audience and producing exclusive content.
Brand strengthening and engagement
Betnacional’s participation in Lollapalooza, featuring unique activations, is part of a strategy to connect with a diverse audience that values music and entertainment. The brand aims to build a direct relationship with festivalgoers by offering experiences that go beyond simple brand exposure.
Commitment to responsible entertainment
Betnacional reinforces its commitment to responsible entertainment by strictly following existing regulations. The brand’s space and activities will be exclusively for attendees aged 18 and over, ensuring a safe and appropriate environment for all participants.
Source: GMB
