Another new development is related to the increase in prize money by the Brazilian Football Confederation (CBF), which will be 20% higher than in 2024, when it was R$ 8.25 million (US$1.45m) in quotas and prizes. Corinthians, the winner of the last edition, pocketed R$ 2 million (US$350,000) in total.
In addition, the CBF has authorized an increase in the number of professionals in the teams’ delegations, which will be allowed to travel with 30 members, with transport, logistics, and meals all covered by the entity.
The women's national competition will also adopt FIFA's anti-racism protocol, which includes a three-step procedure and the creation of a global gesture against racism in football. This gesture consists of crossing arms in an "X" shape to denounce a racist act, and it can be signaled by referees, players, or competition officials. Athletes and officials must communicate to the referee using the gesture.
A revenue source for the 16 teams participating in this year’s edition comes from sponsors. Ten of them have a major partnership with betting companies in contracts that were made in collaboration with the men’s teams, such as Corinthians with Esportes da Sorte, Internacional with Alfa, and Juventude with Stake.
For brands, the growth of women’s football in the country is reflected not only in financial growth but also in exposure, audience, and technical improvements by the teams, as corroborated by Brazil being chosen as the host of the 2027 Women's World Cup.
“Women’s football is one of our company’s major ‘Bets’ and a fundamental pillar within our strategy. We value the strength and representation of women, and we seek to reflect that in our activations. We believe in the potential of this sport and want to contribute to its growth and visibility,” says Sofia Aldin, CMO of Esportes da Sorte, the main sponsor.
“Moreover, the affinity with women’s football is natural for us, as we also have a strong female presence in our leadership. It’s a great opportunity to boost the prominence of women in sport,” adds the executive.
“From the start of negotiations, supporting the Brabas has always been a priority for Esportes da Sorte. Our brand has a historic commitment to valuing women’s sports and constantly seeks to be involved with initiatives that promote representation and a positive impact. Sponsoring such a successful team like Corinthians’ women’s team strengthens our purpose of boosting the sport and consolidating our position as pioneers in the industry,” she further explains.
Although the men’s team is not part of the top divisions in the country, Ferroviária has a solid sponsorship with Galera Bet, which celebrates two years of partnership this season. The company’s CEO, Marcos Sabiá, spoke about the club's strength in the sport and the importance of being involved in the women’s game.
“The Ferroviária women’s team is one of the great forces in Brazilian and South American football, and its major achievements, such as the two-time Libertadores and Brazilian Championship victories, crown the magnificent work carried out both on and off the field. The values represented by the Guerreiras Grenás are very important to Galera Bet, and it’s with this same mindset and philosophy that we intend to continue supporting the sport,” he affirms.
This year, TV Globo will once again be the official broadcaster on open TV. “Every year, we witness the evolution of women’s football, both in commercial terms and sports performance. This should be the natural path for the sport, with growth driven by improvements in the quality of club facilities, better working conditions for athletes—both adults and in training—qualification of professionals, and long-term planning and vision for the sport as a professional career,” says Luiza Parreiras, manager of women’s football at Internacional.
“There is still much to evolve, but with more involvement from institutions promoting more organized competitions, commercial partners, and the growing interest and support from fans, we can already see a scenario of revenue projections and the market’s increasing value in women’s football,” she adds.
Renata Armiliato, coordinator of women’s football at Juventude, believes that all these changes and improvements happening in women’s football are adding value to the sport and competition.
“Today, we have more space on TV, more active professionals at Brazilian clubs, and an increasingly robust calendar. As a result, this attracts even more sponsors. The CBF, in turn, increases investments in the competitions each year. I believe this is a gradual growth process across all areas, with clubs growing in relation to their fans and the CBF offering financial incentives and rewards to its affiliates, making women’s football better every day,” she says.
Source: GMB
