The research was based on an in-depth study that analyzed the user journey from registration to customer service, comparing the industry’s leading brands. KTO, Novibet and Superbet emerged as leaders in the evaluation.
Hassle-free registration and navigation
Right from the start, the winning brands offer a hassle-free registration process, including KYC verification, in line with the latest legal requirements. Bank account registration is equally straightforward and a familiar experience for any online consumer.
The efficiency extends to the deposit and withdrawal processes, both of which are instant, reflecting the dedication to providing convenience and security for its users
Placing bets at Superbet is easy and user-friendly. In addition to navigation, KTO and Novibet also have a wide range of games and providers, adding to the usability of placing bets.
Efficient customer service
Customer support is essential for any iGaming platform. Compared to the other brands analyzed, the top 3 stood out for offering easy access to human support. Despite this, Superbet showed that it has room for improvement in terms of visibility and access to support links.
Furthermore, KTO and Superbet have a complete and informative FAQ, allowing users to resolve queries quickly and independently.
Although Novibet did not do as well in the FAQ analysis, the platform does have a detailed betting dictionary. In the same vein, KTO also offers a glossary of casino and betting terminology.
Commitment to Responsible Gaming
Brands often have a page on their website dedicated to Responsible Gaming. Novibet has one of the most comprehensive pages, accessible even before logging in. It includes an explanation of control tools, warning signs and useful links.
Superbet explains limits, self-exclusion and indicators of risky behavior. At KTO, users also have access to a wide range of tools, which are detailed on a dedicated Responsible Gaming page, along with tips, recommendations and links to support organizations.
KTO leads with best user experience among online casinos
During the tests carried out in the ENV Media survey, KTO, Novibet and Superbet demonstrated excellent performance, forming the top 3 among the brands analyzed.
KTO emerged as the leader, indicating its commitment to improving the user experience at every stage of the journey. The company stood out for its simplified registration process, efficient customer service, a wide variety of games and a strong commitment to Responsible Gaming.
As a growing form of digital entertainment, it is essential that online casinos not only understand the user experience, but also optimize the functionality of the platform. This approach is crucial from a business perspective and decisive for the satisfaction of online players.
Source: Luiza Giacon - ENV Media
