GMB - Is Checkin.com aware of the Brazilian market and was that why it was present at the recent SBC Rio?
Mariana Mira - Our main goal was to strengthen our presence in the Brazilian iGaming and sports betting market. As Brazil moves towards a fully regulated landscape, we saw the SBC Summit Rio as an opportunity to connect with key industry players, including operators, regulators, and technology providers.
A major focus was to discuss KYC, compliance, and fraud prevention, helping operators understand how our ID verification and onboarding solutions can support them in meeting Brazil’s new regulatory requirements.
Additionally, we aimed to gain insights into the evolving regulatory framework and the specific challenges operators are facing, ensuring that our solutions continue to align with market needs.
How has Checkin.com adapted to the new regulations and certification processes in Brazil? What is your assessment of the start of the regulated operation in the country?
Checkin.com has fully tailored its KYC solutions for the Brazilian market, ensuring compliance with local regulations through features such as CPF verification, geo-location checks, and AML screening. By integrating directly with Brazilian government databases, we enable seamless identity verification while reducing fraud risks and making sure that only players that are allowed to play get to do so.
We also released a next generation biometric face scanning product called FaceCheckin in time for the rollout of the new regulation in Brazil. This product has a fantastic market fit for this regulation, where we match vectorized biometric versions of faces with huge databases to enable fast and fully passive user identifications.
The launch of the regulated market is a significant step forward for Brazil, bringing more security, transparency, and trust for both operators and players. While challenges remain, such as navigating compliance complexities and mitigating fraud, regulation ultimately paves the way for a more stable and sustainable iGaming industry in the country.
What unique offers set Checkin.com apart in the betting and iGaming market?
To repeat, we released a next generation biometric face scanning product called FaceCheckin in time for the rollout of the new regulation in Brazil. This product has a fantastic market fit for this regulation, allowing multiple biometric face scans that are super-fast and fully passive for the user.
Overall Checkin.com provides a localized KYC workflow specifically designed for the Brazilian market. This includes CPF verification, geo-location compliance, and PEP/sanctions screening, ensuring that operators meet all regulatory requirements. To further enhance the player experience, our solutions are fully integrated with Brazil-specific identity databases and include Portuguese language support.
Our AI-powered ID verification and liveness detection reduce friction in the onboarding process, helping operators minimize drop-off rates while maintaining compliance. Additionally, our technology offers flexible integration options, including API, SDK, and web-based solutions, making it easy for operators to implement our verification process within their existing platforms. By combining regulatory compliance, security, and a smooth user experience, Checkin.com enables operators to onboard players efficiently without sacrificing conversion rates.
What are the biggest opportunities and challenges in Brazil? What is your vision for the future of iGaming and sports betting in the country?
Brazil represents one of the most exciting growth opportunities in the global iGaming industry. The market has massive potential, with a rapidly growing player base and increasing adoption of digital payments. New regulations will help build trust and legitimacy, attracting more global operators, while the high demand for fraud prevention and secure onboarding solutions creates opportunities for advanced KYC technologies.
At the same time, there are challenges, including the complexity of evolving regulatory requirements, older user devices, a lot of paper based id cards, the need to prevent fraud and bonus abuse, and the delicate balance between security and user experience. Ensuring a smooth onboarding process without high drop-off rates is a key focus area for operators in emerging markets like Brazil.
Looking ahead, we see Brazil evolving into a mature, fully regulated market that fosters responsible gaming while attracting top-tier global operators. Automation in compliance and fraud detection will play a significant role in making KYC processes more efficient and cost-effective. Ultimately, Brazil is on track to become a leading global market for online betting and iGaming.
What are Checkin.com's plans to act strongly in the Brazilian sports betting and online gaming market?
Checkin.com is committed to expanding its presence in Brazil through strategic initiatives. Strengthening partnerships with leading betting operators will be a priority, supporting their compliance and onboarding strategies. We will continue to adapt our solutions to meet evolving Brazilian regulations, ensuring that operators remain compliant as the market develops.
A dedicated local support team will be available to assist operators with seamless integration and compliance, while our ongoing investment in automated identity verification, fraud detection, and AI-powered KYC solutions will help maximize conversion rates.
By combining regulatory expertise, advanced biometric technologies, and a commitment to seamless user experiences, Checkin.com is well-positioned as a key partner for operators navigating the new Brazilian iGaming landscape.
Source: GMB
