The collaboration enables operators utilising the TG Lab platform to seamlessly integrate Xtremepush’s offering, optimising the delivery of localised and targeted communications, promotional offers and free-to-play (FTP) experiences to players.
Catering to leading operators across LatAm, Brazil and global markets - which includes major brands such as Stake, Betsson and Belgium's Loterie Nationale – TG Lab’s omnichannel platform offers a full-stack solution with a flexible set of modules for sportsbooks and casinos.
Its comprehensive solution which encompasses player account management (PAM), payment operations and player engagement tools, will now incorporate Xtremepush technology as both providers continue to expand their reach across LatAm and Brazil.
Xtremepush’s offering includes engagement, AI and gamification tools, all delivered through the real-time Customer Data Platform (CDP). The integration will mean that TG Lab’s operator partners can deliver personalised messaging, promotional campaigns and targeted promotions to their players, increasing engagement and retention.
Xtremepush's new deal underscores its value as a crucial partner for iGaming businesses in the LatAm region. This success builds upon existing collaborations with Superbet, Betsul, Vibra Gaming and NGX, highlighting the effectiveness of Xtremepush's solutions.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said: “We are delighted to partner with TG Lab to elevate their customer experience, including for operators in LatAm. Our player engagement solution, which is proven to enhance gaming platforms, will empower them to deliver exceptional customer satisfaction through localised, personalised and timely interactions.”
Dainius Narmontas, COO at TG Lab, said: “TG Lab is committed to helping our partners achieve rapid growth and success. By partnering with Xtremepush, we gain access to a powerful suite of player engagement tools that will enable us to deliver exceptional experiences. This partnership will allow us to significantly enhance our acquisition and retention strategies, benefiting both TG Lab and our valued partners.”
Xtremepush is the most complete solution on the market that enables iGaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships that drive conversion and loyalty through lifecycle-specific journeys at scale. All in one unified solution.
Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM, and William Hill.
TG Lab is a leading platform technology provider serving operators in regulated markets across Europe, Latin America, the Middle East and Central Asia.
With a strong client portfolio, including Stake, Betsson, Casino du Liban, and the Belgian National Lottery, TG Lab offers innovative and bespoke solutions for sportsbook and gaming operators. Headquartered in Lithuania and Brazil, TG Lab’s team of 140 professionals delivers high-quality services to industry leaders in online gaming.
Source: GMB
