At the moment, the company has secured significant agreements, such as sponsoring the Campeonato Paulista de Futebol. In the competition, the betting platform had a presence on backdrops and other pitch side properties, including LED displays during matches and key moments like kick-offs, penalty shootouts, and live odds for each team’s chances.
In an interview, the company's CMO, Igor Sá, discussed the company's new plans and highlighted some perspectives on the market. Regarding the future of the industry, he also reflected on some of the challenges of regulating the betting sector in Brazil.
“This is a growing market with significant room for expansion. I believe that improving the industry also involves eliminating irregular betting sites that still operate clandestinely in our market,” he stated.
What is the biggest challenge betting companies will face to remain strong in a regulated market?
Igor Sá – I believe the main challenge will be customer adaptation to the new market regulations. As a company, it is our duty—along with all other operators—to use the available tools to communicate the changes brought by regulation. Additionally, we must highlight the importance of compliance with these changes, ensuring a safer and more transparent environment for bettors.
Do you believe that the industry as a whole will show growth throughout this year?
This is a growing market with plenty of room for expansion. I believe that progress in the sector also depends on eliminating irregular betting sites that continue to operate clandestinely in our market. These illegal platforms, which may initially seem more attractive to bettors, pose a risk to both their funds and personal data, while also hindering the industry’s overall development.
HiperBet was created during the regulatory process. How was that experience?
From the beginning, the idea was to establish the company in full compliance with Brazil’s industry regulations. That’s why we officially launched in October 2024 with a "soft opening" during the adjustment period, under authorization from the Secretariat of Prizes and Betting.
The company was designed and built with the regulated market in mind. Since then, we have worked tirelessly to comply with all technical and legal requirements set by the federal government, ultimately obtaining our definitive license.
What new features can bettors expect this year?
We have many exciting updates in store. One of them is the launch of "Hiper Odds," featuring boosted odds during major competitions. The well-known "Free Bets" will also continue, with the "Euro Tour" promotion currently active until May, and these offers will be announced on our social media channels—our primary means of communication with customers.
It is important to note that, as determined by the Ministry of Finance, these benefits will not be tied to registrations or deposits but will instead act as a "booster" for our most frequent customers. This also applies to "Hiper Multiples," which feature odds for various competitions in a single bet slip. Our website offers upcoming promotions for existing HiperBet players who are already on the platform.
Source: GMB
