The partnership includes live brand exposure throughout all 38 rounds of the competition, with 29 of them (Sunday matches) featuring special activations. In every round, there will be dynamic real-time updates (live odds). Additionally, on these 29 special occasions, pre-match actions lasting 2 minutes will take place, filled with audience interactivity, including special odds.
For Dimitri Araújo, Head of Marketing at Sportingbet, the deal with Record reinforces the brand’s commitment to Brazilian football and the passionate sports audience: “The partnership with Record is highly strategic and reflects the power of free-to-air TV in bringing football to every corner of Brazil, democratizing access to the sport that ignites passions and connects millions.”
"We will have strong audience interaction through 2-minute pre-match activations, packed with interactivity and featuring an innovative component that, in real-time, offers special odds suggestions for those who want to have fun while watching the game and placing their bets," adds Araújo.
"Having a brand like Sportingbet among our partners in the Brasileirão is an honor for us and further confirms Record's strength in football broadcasting, which, already in the Paulistão and other regional championships, achieved high audience ratings both on free-to-air TV and digital platforms," explains Alarico Naves, Rercord’s Multiplatform Commercial Superintendent.
The partnership will debut on March 30 at 6:30 PM, exclusively on free-to-air TV, during the opening match of the Brasileirão, highlighting the significance of this moment for the Brazilian football season. This event marks the beginning of a new era, where trust, innovation, and passion for sports come together.
Source: GMB
