"Lollapalooza is much more than a music festival: it is a gathering of different cultures, styles, and trends. We see an opportunity to expand the connection between entertainment, technology, and sports in a single location. We want the audience to experience unforgettable moments and identify with the Brazilian essence embedded in our brand’s DNA," highlights João Studart, CEO of NSX Brasil, owner of Betnacional.
As part of its brand activations, which include two other exclusive spaces at the event, Betnacional features a team of influencers and content creators who will cover the entire festival, engaging with visitors at the brand's space and sharing live experiences on social media.
Aligned with a growth strategy focused on major national cultural events, the brand’s investment in the festival helps create a stronger connection with the fun moments of the Brazilian audience – including the music scene.
Betnacional’s involvement in Lollapalooza brings the brand closer to an innovative audience passionate about the fusion of music and entertainment while reinforcing the message of responsible entertainment.
Details:
Betnacional is a sports betting platform operated by NSX Brasil, a BetTech company holding a definitive license to offer fixed-odds betting in the country. Following the concept of "The Brazilians’ Bet," Betnacional reinforces its commitment to national culture by sponsoring major programs and events in Brazil, such as Big Brother Brasil 2025, the Rio Open, and Salvador’s 2025 Carnival.
The company also boasts renowned ambassadors, including football star Vini Jr., singer Thiaguinho, and journalist Galvão Bueno. With a strong presence in sports and stadiums, featuring advertisements in various championships through BRAX, the brand is also the official sponsor of Football 2025 on Rede Globo and the master sponsor of Sport Club do Recife.
Source: GMB
